AI-Driven Marketplace Growth Lifecycle Lead

impact.com; Cape Town; Hybrid; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Flexible Working

Health and Wellness

RSUs

Coursera access

Parental leave

Technology stipend

Job summary

impact.com is seeking a Marketplace Growth Brand Lifecycle Manager in Cape Town. This role owns onboarding, activation, engagement, optimization, and re-engagement, driving scalable, high-performing partnerships with AI-powered communications across in-app prompts, emails, and notifications.

You will design lifecycle strategies, work with Product, Data Science, Content Marketing, and CS to align initiatives, run A/B tests, measure activation and re-engagement metrics, and communicate findings to

Qualifications

• Minimum 3 years in growth, lifecycle marketing or partnerships within marketplace/e-commerce/SaaS.
• Hands-on experience with AI tools and automation platforms to build scalable workflows and personalized communications.
• Proficiency in data analysis to interpret lifecycle metrics, identify trends and translate insights into action.
• Experience designing and executing multi-channel lifecycle programs (in-app, email, notifications).
• Strong understanding of marketplace dynamics and two-sided or multi-sided platform ecosystems.
• Comfort with A/B testing and iterative experimentation.
• Strong written communication to craft clear, engaging copy for lifecycle touchpoints.
• Ability to work cross-functionally and present insights to technical and non-technical stakeholders.

Responsibilities

• Own the brand lifecycle end-to-end — onboarding, activation, engagement, optimization and re-engagement across the Marketplace.
• Build and scale lifecycle communications with clear, personalized touchpoints across in-app prompts, mailers, and notifications.
• Leverage AI to automate and scale; create dynamic, auto-updating workflows and messaging sequences.
• Identify activation gaps, dormancy risk, and optimization opportunities; trigger targeted interventions.
• Translate impact.com’s product offerings into lifecycle strategies that drive measurable behavior change.
• Work cross-functionally with Product, Marketplace, Data Science, Content Marketing, and CS.
• Design and run A/B tests on messaging, timing, and channel mix to improve conversion and engagement.
• Set goals and be held accountable to metrics like activation rate, time-to-first-partnership, re-engagement rate, and GTV.
• Communicate findings and recommendations to leadership with clarity and confidence.

Skills

AI tools

Data analysis

Multi-channel campaigns

Cross-functional teamwork

A/B testing

Communication skills

Stakeholder presentation

Google Workspace

Tools

Google Workspace

Confluence

Jira

Slack

Job description

impact.com is seeking a Marketplace Growth Brand Lifecycle Manager in Cape Town. This role owns onboarding, activation, engagement, optimization, and re-engagement, driving scalable, high-performing partnerships with AI-powered communications across in-app prompts, emails, and notifications.

You will design lifecycle strategies, work with Product, Data Science, Content Marketing, and CS to align initiatives, run A/B tests, measure activation and re-engagement metrics, and communicate findings to