AEO & AI SEO Strategist for AI-Driven Discovery

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Communicate Finance is seeking a seasoned SEO and Content Strategist to advance our AEO initiatives and AI-powered discovery. You will optimise content, perform keyword/entity research, and collaborate with SEO, content, digital marketing, and product teams.

The role requires 3–5+ years in SEO/digital marketing, a strong grasp of structured data and schema, and the ability to translate data into actionable recommendations. Based in South Africa, Wes-Kaap.

Qualifications

• 3–5+ years of experience in SEO, content strategy or related fields.
• Proven track record in improving online visibility and organic performance.
• Experience with technical SEO, content optimisation, and performance analysis.

Responsibilities

• Develop and execute AEO strategies to improve answer visibility.
• Optimise content for AI-powered and conversational search platforms.
• Conduct keyword, entity and audience research to inform content.
• Create content structures that boost discoverability and authority.
• Implement schema markup and knowledge graph techniques.
• Audit content and monitor performance, visibility and engagement.

Skills

SEO

AEO (Answer Engine Optimisation)

Content strategy

Keyword research

Search intent

AI-powered search

Structured data & schema

Analytics & measurement

Stakeholder management

Education

Diploma or Degree in Marketing/Digital Marketing/Communications/Business/Journalism

Tools

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

Screaming Frog

Job description

Communicate Finance is seeking a seasoned SEO and Content Strategist to advance our AEO initiatives and AI-powered discovery. You will optimise content, perform keyword/entity research, and collaborate with SEO, content, digital marketing, and product teams.

The role requires 3–5+ years in SEO/digital marketing, a strong grasp of structured data and schema, and the ability to translate data into actionable recommendations. Based in South Africa, Wes-Kaap.