AI-Driven AEO & Content Strategist

Communicate Finance; Wes-Kaap; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Communicate Finance is seeking an experienced SEO/AEO specialist to lead AI-driven content initiatives in South Africa. You will drive optimisation strategies, perform research on keywords and entities, and enhance content structures for greater discoverability.

Join a collaborative team across SEO, content, digital marketing, and product, applying analytics to improve visibility and engagement while staying ahead of AI-powered search trends.

Qualifications

• Minimum 3-5+ years' experience in SEO, Content Strategy, Digital Marketing, AEO, GEO, or related field.
• Proven experience developing content strategies that improve online visibility and organic performance.
• Experience with technical SEO, content optimisation, and search performance analysis.
• Exposure to AI-powered search or emerging discovery platforms is advantageous.

Responsibilities

• Develop and implement AEO strategies to optimise content for AI-powered search.
• Optimise content for AI-powered search platforms, voice search, and answer engines.
• Conduct keyword, entity, audience, and search intent research.
• Create and refine content structures to boost visibility and discoverability.
• Implement schema markup, structured data, and knowledge graph optimisation.
• Audit content and identify opportunities to increase search presence and authority.
• Monitor content performance, visibility, and engagement metrics.
• Collaborate with SEO, content, digital marketing, and product teams.
• Provide insights and recommendations based on trends and user behaviour.
• Stay ahead of developments in AI search and generative AI.

Skills

SEO

AEO knowledge

Search intent

Content strategy

Entity SEO

Structured data

Schema markup

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

AI content platforms

Education

Marketing degree

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Job description

Communicate Finance is seeking an experienced SEO/AEO specialist to lead AI-driven content initiatives in South Africa. You will drive optimisation strategies, perform research on keywords and entities, and enhance content structures for greater discoverability.

Join a collaborative team across SEO, content, digital marketing, and product, applying analytics to improve visibility and engagement while staying ahead of AI-powered search trends.