AEO Marketing Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Communicate Finance is seeking a seasoned SEO and Content Strategist to advance our AEO initiatives and AI-powered discovery. You will optimise content, perform keyword/entity research, and collaborate with SEO, content, digital marketing, and product teams.

The role requires 3–5+ years in SEO/digital marketing, a strong grasp of structured data and schema, and the ability to translate data into actionable recommendations. Based in South Africa, Wes-Kaap.

Qualifications

• 3–5+ years of experience in SEO, content strategy or related fields.
• Proven track record in improving online visibility and organic performance.
• Experience with technical SEO, content optimisation, and performance analysis.

Responsibilities

• Develop and execute AEO strategies to improve answer visibility.
• Optimise content for AI-powered and conversational search platforms.
• Conduct keyword, entity and audience research to inform content.
• Create content structures that boost discoverability and authority.
• Implement schema markup and knowledge graph techniques.
• Audit content and monitor performance, visibility and engagement.

Skills

SEO

AEO (Answer Engine Optimisation)

Content strategy

Keyword research

Search intent

AI-powered search

Structured data & schema

Analytics & measurement

Stakeholder management

Education

Diploma or Degree in Marketing/Digital Marketing/Communications/Business/Journalism

Tools

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

Screaming Frog

Job description

If you’re working in, or simply fascinated by:

• AEO
• AI and search
• Content strategy
• SEO and organic growth
• The future of online discovery

Share what you’re seeing, swap ideas, challenge conventional thinking and expand the network of people shaping what comes next.

Because the future of search isn’t just about being found.

It’s about being the answer.

Expect opportunities that may include:

• Developing and executing Answer Engine Optimisation (AEO) strategies
• Optimising content for AI-powered search platforms, voice search, and answer engines
• Conducting keyword, entity, audience, and search intent research
• Creating and refining content structures that improve answer visibility and discoverability
• Implementing schema markup, structured data, and knowledge graph optimisation techniques
• Auditing content and identifying opportunities to increase search presence and authority
• Monitoring content performance, visibility, and engagement metrics
• Collaborating with SEO, content, digital marketing, and product teams
• Providing insights and recommendations based on search trends and user behaviour
• Staying ahead of developments in AI search, generative AI, and emerging search technologies

Education:

• Diploma or Degree in Marketing, Digital Marketing, Communications, Business, Journalism, or a related field

Experience:

• Minimum 3-5+ years of experience in SEO, Content Strategy, Digital Marketing, AEO, GEO (Generative Engine Optimisation), or a related field
• Proven experience developing content strategies that improve online visibility and organic performance
• Experience with technical SEO, content optimisation, and search performance analysis
• Exposure to AI-powered search, conversational search, or emerging discovery platforms will be advantageous

Skills:

• Strong understanding of SEO, Answer Engine Optimisation (AEO), and search intent principles
• Knowledge of AI-powered search platforms, generative AI, voice search, and evolving search ecosystems
• Experience with content optimisation, entity-based SEO, structured data, and schema markup
• Proficiency in tools such as Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, and AI content platforms
• Strong analytical skills with the ability to interpret search and content performance data
• Experience developing content strategies that align with user intent and AI-driven discovery
• Excellent communication, stakeholder management, and collaboration skills
• Curiosity, adaptability, and a passion for emerging digital technologies
• SEO, Analytics, AI, or Digital Marketing certifications will be advantageous