Account Strategist (Remote, Durban)

Blacksmith Agency LLC; Durban; Remote; ZAR 996,000 - 1,494,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice at the table, making the calls on targeting, budget allocation and narrative during client discussions.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budgets and bidding, and provide clear 90 day and quarterly roadmaps with the numbers that drive decisions.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Experience managing multiple clients in an agency setting.
• Proven ROAS/CPA improvements for client accounts.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Manage budgets, bidding, targeting and creative testing, and know when to pause a campaign.
• Set up and rely on GA4, tag manager and platform pixels for attribution.
• Develop the 90 day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Tools

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.