Performance Marketing Specialist (Remote, Durban)

Blacksmith Agency LLC; Durban; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will direct targeting, budget calls, roadmap, and client narratives during calls, acting as the strategic voice at the table.

You bring 3+ years in Google Ads and Meta, a track record of improving ROAS/CPA, and agency experience across several clients with clear English on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA or pipeline improvements.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Own the 90 day and quarterly roadmap for each client; explain numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.