Account Strategist (Remote, Fourways)

Blacksmith Agency LLC; Randburg; Remote; ZAR 988,000 - 1,482,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will set the strategy, manage budgets, and drive the narrative during client calls, acting as the strategic voice at the table.

You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, oversee bidding and testing, and craft the 90-day roadmaps for each client, focusing on growth and long-term relationships.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of improving ROAS, CPA, or pipeline metrics you can share.
• Agency experience across several clients simultaneously.
• Fluent spoken English with US clients on live calls.

Responsibilities

• Managed paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handled budget allocation, bidding, targeting and creative testing; know when to pause or kill a campaign.
• Set up and verified conversion tracking: GA4, Tag Manager, and platform pixels.
• Developed 90-day and quarterly roadmaps for each client and communicated the story behind the numbers.
• Drove account growth through retention, upsell, and long-term relationship building.

Skills

Google Ads

Meta Ads

Agency experience

English (US clients)

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.