YouTube Strategy Lead: Global Fan Experience & Originals

National Association for Stock Car Auto Racing (NASCAR); Town of Charlotte (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

National Association for Stock Car Auto Racing (NASCAR) is seeking a Senior Director, Head of YouTube to shape NASCAR's digital fan experience and YouTube strategy. Based in Charlotte, NC, this leader will drive audience growth, develop original programming, and build partnerships with creators and production partners.

Expect a data-driven, platform-first approach with cross-functional collaboration. The role emphasizes leadership, strategic vision, and the ability to translate analytics into

Qualifications

• Bachelor's degree from a four-year college or university.
• Portfolio or links demonstrating success growing YouTube audiences and developing original programming.
• Minimum of 10 years’ experience leading YouTube content strategy and audience development.

Responsibilities

• Own NASCAR’s YouTube strategy across long-form, shorts, live content, and audience growth.
• Define creative identity and build a creator-first destination authentic to NASCAR.
• Develop repeatable YouTube-native franchises and scale programming.
• Lead the end-to-end creative process from conception to publication.
• Recruit and develop on-camera talent and creators with genuine audience connection.
• Oversee channel performance: subscribers, views, watch time, retention, engagement, revenue.
• Collaborate with internal teams to align with broader business objectives.

Skills

YouTube strategy

Audience growth

Leadership & mentorship

Creator partnerships

Data-driven decision making

Platform-native storytelling

Content development

Cross-functional collaboration

Education

Bachelor's degree

Tools

YouTube Analytics

YouTube Studio

Premiere Pro

SEO optimization

Job description

National Association for Stock Car Auto Racing (NASCAR) is seeking a Senior Director, Head of YouTube to shape NASCAR's digital fan experience and YouTube strategy. Based in Charlotte, NC, this leader will drive audience growth, develop original programming, and build partnerships with creators and production partners.

Expect a data-driven, platform-first approach with cross-functional collaboration. The role emphasizes leadership, strategic vision, and the ability to translate analytics into