YouTube Growth Chief for Digital Fans

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Wellness benefits

Job summary

Senior Director, Head of YouTube at NASCAR is based in Charlotte, NC, leading the organization's YouTube strategy and content vision. You will drive audience growth, develop original programming, and build partnerships with creators to expand NASCAR's digital fan experience year-round.

You'll oversee channel performance, mentor editorial and production teams, and ensure platform-native storytelling that aligns with NASCAR's brand and business objectives.

Qualifications

• Minimum 10 years of experience leading YouTube content strategy or digital media
• Proven track record growing YouTube channels with data-driven decisions
• Experience working with creators and on-camera talent to drive engagement

Responsibilities

• Own YouTube strategy across long-form, shorts, live content and publishing cadence
• Define the channel's creative identity and creator-first programming
• Develop repeatable YouTube-native franchises
• Identify and recruit on-camera talent and creators
• Lead creative development from conception to publication
• Own channel performance across subscribers, views, watch time, engagement, and revenue

Skills

YouTube strategy

Audience development

Content strategy

Leadership

Education

Bachelor's degree

Tools

Analytics platforms

Job description

Senior Director, Head of YouTube at NASCAR is based in Charlotte, NC, leading the organization's YouTube strategy and content vision. You will drive audience growth, develop original programming, and build partnerships with creators to expand NASCAR's digital fan experience year-round.

You'll oversee channel performance, mentor editorial and production teams, and ensure platform-native storytelling that aligns with NASCAR's brand and business objectives.