Sr. Manager, Production Development

National Association for Stock Car Auto Racing (NASCAR); Concord (NH); On-site; USD 120,000 - 160,000; Full time

Job summary

National Association for Stock Car Auto Racing (NASCAR) seeks a Senior Manager, Production Development to drive growth for NASCAR Productions and the NASCAR Production Facility (NPF). Lead business development, forge strategic partnerships, and expand production services across sports, entertainment, and corporate clients.

Role focuses on developing proposals, negotiating contracts, and maximizing utilization of production assets, with travel up to 25% as needed.

Qualifications

• Bachelor's degree or equivalent.
• 6+ years of relevant experience in business development, sales, media production, sports, or related field.
• Proven track record generating new business opportunities and driving revenue growth.
• Experience selling production services, creative solutions, media assets, facilities, or related capabilities.

Responsibilities

• Develop and execute business development strategies to achieve annual revenue targets.
• Identify, prospect, and cultivate relationships with sports properties, broadcasters, leagues, agencies, brands, and corporate clients.
• Lead commercialization of the NASCAR Production Facility (NPF) including studio space and remote capabilities.
• Sell NASCAR Productions' creative services including post-production and branded content.
• Develop proposals, scopes, budgets, pricing structures, and service agreements.
• Partner with Finance and Legal teams to negotiate profitable engagements.
• Create sales presentations, case studies, pricing materials, and other resources.
• Monitor industry trends and expand service offerings.
• Position NASCAR Productions as a leading provider in live production and creative services.

Skills

Strategic partnerships

Sales strategy

Proposal development

Budgeting

Contract negotiation

Relationship management

Market analysis

Presentation skills

Travel readiness

Leadership

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking an experienced Senior Manager, Production Development to: Help shape the growth and commercial success of NASCAR Productions and the NASCAR Production Facility (NPF). Lead business development initiatives that expand NASCAR's production services to clients across sports, entertainment, media, and corporate industries. Drive revenue growth through strategic partnerships, premium production offerings, and increased utilization of NASCAR's production assets. Create long-term relationships with clients by delivering innovative production solutions and exceptional service. Advance NASCAR's position as a premier provider of live event production, studio operations, post-production, and creative content services. …based in Concord, North Carolina.

What You'll Do

• Develop and execute business development strategies that achieve annual revenue targets for NASCAR Productions.
• Identify, prospect, and cultivate relationships with sports properties, broadcasters, leagues, agencies, brands, production companies, and corporate clients.
• Lead the commercialization of the NASCAR Production Facility (NPF), including studio space, production infrastructure, control rooms, and remote production capabilities.
• Sell NASCAR Productions' creative services, including post-production editing, commercial production, branded content, promotional spots, studio programming, and custom content solutions.
• Develop proposals, production scopes, budgets, pricing structures, and service agreements for prospective clients.
• Partner with Finance and Legal teams to negotiate contracts that support profitable engagements and long-term partnerships.
• Create and maintain sales presentations, case studies, pricing materials, and other business development resources.
• Monitor industry trends, competitive offerings, and emerging technologies to identify new opportunities and expand service offerings.
• Position NASCAR Productions as a leading provider of live production and creative services within the sports and entertainment industry.

What You'll Bring

• Bachelor's degree or equivalent combination of education and experience.
• Minimum of six (6) years of relevant experience in business development, sales, media production, sports, entertainment, or a related field.
• Demonstrated success generating new business opportunities and driving revenue growth.
• Experience selling production services, creative solutions, media assets, facilities, or related capabilities.
• Strong proposal development, budgeting, pricing, and contract negotiation skills.
• Excellent communication, presentation, and relationship management abilities.
• Ability to analyze market trends and identify strategic growth opportunities.
• Strong problem-solving, organizational, and strategic thinking skills.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help drive the next phase of growth for NASCAR by expanding the reach and commercial impact of NASCAR Productions and the NASCAR Production Facility. Your work will directly influence NASCAR's ability to generate new revenue streams, build strategic industry partnerships, and maximize the value of its world-class production capabilities. By connecting new clients with innovative production and creative solutions, you'll help strengthen NASCAR's position as a trailblazing leader in sports and entertainment while supporting the long-term growth of the business. Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

Follow us on LinkedIn and X for future opportunities and company news. We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.

Explore our culture, benefits, career opportunities, and what it's like to be part of the team behind the sport: NASCAR Careers Receive job alerts and stay connected with future opportunities. Create a Candidate Home Account You'll help create the moments, experiences, and innovations that shape the future of sports and entertainment.

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™™, NASCAR O’Reilly Auto Parts Series™™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.