Impact Lead, Social Brand Content & Production

NASCAR; Charlotte (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

NASCAR is seeking a Senior Director, Brand Content Production to lead social-first storytelling and high-performing creative teams. You will drive innovative content production across platforms, shape fan experiences, and elevate NASCAR's digital culture.

Based in Charlotte, NC, you will oversee content across NASCAR and Race track channels, build scalable processes, and ensure branding and storytelling stay strong across all social ecosystems.

Qualifications

• Portfolio or reel demonstrating leadership in social-first content and branded campaigns.
• 8+ years of content production experience with emphasis on social-first storytelling.
• Proven track record of building and mentoring high-performing creative teams.

Responsibilities

• Oversee a team of producers, videographers, editors, and photographers for social-first content across organic and paid channels.
• Lead production of platform-native content across Instagram, TikTok, X, Facebook, and YouTube Shorts.
• Establish repeatable production processes, timelines, approvals, and delivery standards.
• Ensure brand content is archived, tagged, and reusable across NASCAR ecosystem.
• Coordinate with production management on workflows, scheduling, and resourcing.
• Direct shoots and edits when needed to ensure quality and speed.
• Travel up to 25% as required.
• Interviewing, hiring, and training responsibilities as part of leadership.

Skills

Social-first storytelling

Brand expression

Cross-platform campaigns

Team leadership

Creative mentorship

Education

Bachelor's degree

Tools

Company hardware/software

Job description

NASCAR is seeking a Senior Director, Brand Content Production to lead social-first storytelling and high-performing creative teams. You will drive innovative content production across platforms, shape fan experiences, and elevate NASCAR's digital culture.

Based in Charlotte, NC, you will oversee content across NASCAR and Race track channels, build scalable processes, and ensure branding and storytelling stay strong across all social ecosystems.