Senior Director, Brand Content & Production

NASCAR; Charlotte (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

NASCAR is seeking a Senior Director, Brand Content Production to lead social-first storytelling and high-performing creative teams. You will drive innovative content production across platforms, shape fan experiences, and elevate NASCAR's digital culture.

Based in Charlotte, NC, you will oversee content across NASCAR and Race track channels, build scalable processes, and ensure branding and storytelling stay strong across all social ecosystems.

Qualifications

• Portfolio or reel demonstrating leadership in social-first content and branded campaigns.
• 8+ years of content production experience with emphasis on social-first storytelling.
• Proven track record of building and mentoring high-performing creative teams.

Responsibilities

• Oversee a team of producers, videographers, editors, and photographers for social-first content across organic and paid channels.
• Lead production of platform-native content across Instagram, TikTok, X, Facebook, and YouTube Shorts.
• Establish repeatable production processes, timelines, approvals, and delivery standards.
• Ensure brand content is archived, tagged, and reusable across NASCAR ecosystem.
• Coordinate with production management on workflows, scheduling, and resourcing.
• Direct shoots and edits when needed to ensure quality and speed.
• Travel up to 25% as required.
• Interviewing, hiring, and training responsibilities as part of leadership.

Skills

Social-first storytelling

Brand expression

Cross-platform campaigns

Team leadership

Creative mentorship

Education

Bachelor's degree

Tools

Company hardware/software

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Senior Director, Brand Content Production to help shape the future of social-first storytelling, lead high-performing creative teams, drive innovative content production across platforms, create engaging fan experiences that connect with millions of fans, and advance NASCAR's position at the intersection of sports, entertainment, and digital culture.

Based in Charlotte, NC, this role will oversee the production of content across NASCAR and NASCAR Track social channels, ensuring teams, systems, and creative processes are built to deliver impactful storytelling at scale. This leader will play a critical role in helping NASCAR reach new audiences, elevate the fan experience, and bring the sport's biggest personalities, moments, and stories to life across the social ecosystem.

What You'll Do

• Oversee a team of producers, videographers, editors, and photographers producing social-first content for organic and paid channels (as needed), setting clear expectations around quality and production standards.
• Lead the production of platform-native content that keeps NASCAR in the conversation, highlighting drivers, moments, trends, and the NASCAR experience across Instagram, TikTok, X, Facebook, and YouTube Shorts, with a clear understanding of how production, pacing, and storytelling differ by platform.
• Ensure content is built with a strong understanding of how people consume, engage with, and share content in feed.
• Ensure social-first content is designed to resonate beyond core NASCAR fans, reaching broader sports and culture audiences while staying grounded in the sport.
• Establish clear, repeatable production processes across social and brand content, including project intake, creative briefing, timelines, approvals, and delivery.
• Ensure systems are in place, in partnership with NASCAR Productions, so all brand content is properly archived, tagged, and stored for discoverability and reuse across the broader NASCAR ecosystem.
• Partner with production management to align production workflows, schedules, and resourcing across daily content, tentpole moments, marketing initiatives, and paid social campaigns.
• Set standards for shot lists, post-production workflows, file management, and versioning to reduce friction and increase efficiency.
• Create feedback loops between performance data and production decisions, helping teams learn what works and iterate faster.
• Work closely with colleagues to align production with platform strategy, audience goals, and content strategy.
• Build strong partnerships across Brand, Social, and Marketing teams to ensure content is planned and produced collaboratively, not in silos.
• Guide approved ideas from conception through production, ensuring teams are clearly briefed, aligned on expectations, and set up to execute efficiently.
• Help shape original formats and repeatable franchises that showcase drivers, unlock access, and add depth to NASCAR's content strategy.
• Oversee social and digital video projects from start to finish, owning timelines, budgets, resourcing, and delivery standards.
• Stay close to the work when needed, directing shoots, shaping edits, and supporting execution, while empowering the team to own their work.
• Travel: 25%, including weekends.
• Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

What You'll Bring

• Bachelor's degree from a four-year college or university
• Portfolio, reel, or work samples demonstrating experience leading and producing social-first content, digital storytelling, branded content, and cross-platform creative campaigns required. Candidates should be prepared to showcase examples of work that highlight creative leadership, audience engagement, and measurable impact.
• Minimum of 8 years' experience in content production with a strong emphasis on social-first storytelling and brand expression; or equivalent combination of education and experience.
• Proficient with company-provided hardware and software.
• Valid driver's license preferred.
• Proven leader with experience building and mentoring high-performing creative teams.
• Able to inspire original thinking, push creative boundaries, and foster a culture of collaboration, speed, and risk-taking
• Strong track record of developing team talent, from coaching junior editors to guiding experienced editors toward stronger, more impactful work.

Why This Role?

This is an opportunity to help tell the stories millions of fans live for. As NASCAR continues to grow its digital presence and reach new audiences, this role will shape how content is created, scaled, and experienced across social platforms. From race-day moments and driver personalities to behind-the-scenes access and cultural conversations, your leadership will help define how NASCAR shows up in fans' feeds and how the next generation of fans connects with the sport. You'll have the chance to build creative teams, influence content strategy, and create compelling experiences that drive fandom, engagement, and growth.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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