Remote YouTube Channel Strategist & Growth Lead

National Basketball Association (NBA)

Secaucus (NJ)

Hybrid

USD 145,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Annual discretionary bonus

Comprehensive benefits

401(k) with match

Vaccination on onsite

Job summary

The National Basketball Association (NBA) seeks a true YouTube native to own our content strategy across longform, Shorts, live, and podcasts. This role drives programming decisions using data signals and trends, and collaborates with Content, Partnerships, Finance, Legal, and YouTube teams.

The Senior Director will shape creator programs, oversee SEO, and optimize engagement across the NBA YouTube portfolio, partnering with production and publishing teams to scale impact.

Qualifications

10+ years of experience with YouTube platform and ecosystem.
Proven track record growing YouTube content at scale.
Ability to derive strategy from platform data.
Experience managing creator partnerships and licensing.
Strong communication with senior leadership.
NBA brand awareness and basketball knowledge.

Responsibilities

Own and execute YouTube content strategy across formats.
Lead new content franchise development.
Optimize thumbnails, titles, metadata, and hooks.
Develop and own YouTube SEO strategy.
Identify and recruit emerging creators.
Build reporting on channel health and performance.

Skills

YouTube expertise

Content strategy

Analytics

Creator partnerships

SEO optimization

Cross-functional collaboration

Education

Bachelor's degree

Tools

YouTube Analytics

Tubular Labs

Job description

The Senior Director will shape creator programs, oversee SEO, and optimize engagement across the NBA YouTube portfolio, partnering with production and publishing teams to scale impact.

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