YouTube Growth Director: Strategy, Scale & Revenue

The Recording Academy; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

The Recording Academy is seeking a sharp, data-literate senior YouTube strategist to own and grow our YouTube presence. You will shape editorial direction, build a learning culture, and drive revenue aligned with content and audience growth.

Reporting to the Chief Global Entertainment Officer, you will partner across Grammy Studios, digital media, marketing and strategy teams to make YouTube a strategic priority—not just a distribution channel.

Qualifications

• Bachelor's degree in related fields required.
• 5+ years of experience in YouTube growth strategy at a media/content company or creator-facing agency.
• Proven track record growing a channel to meaningful scale (500K+ subs or significant watch-time).
• Fluency in YouTube Studio analytics and third-party tools; strong grasp of the recommendation engine.

Responsibilities

• Own end-to-end YouTube strategy across all company-owned channels.
• Translate knowledge of YouTube algorithm into editorial direction.
• Shape video concepts, thumbnails, titles, and packaging for optimization.
• Build a performance reporting system tracking views, watch time, CTR, subscribers, revenue.
• Lead development of a channel growth playbook with A/B testing frameworks.
• Collaborate with content developers, editors, and producers to foster learning and experimentation.
• Identify revenue and growth opportunities—Shorts, sponsorships, AdSense optimization.

Skills

YouTube growth

Editorial instincts

Analytics tools

Strategic leadership

Communication

Education

Bachelor's degree

Tools

TubeBuddy

VidIQ

Social Blade

Job description

The Recording Academy is seeking a sharp, data-literate senior YouTube strategist to own and grow our YouTube presence. You will shape editorial direction, build a learning culture, and drive revenue aligned with content and audience growth.

Reporting to the Chief Global Entertainment Officer, you will partner across Grammy Studios, digital media, marketing and strategy teams to make YouTube a strategic priority—not just a distribution channel.