YouTube Growth Strategist - B2B SaaS, Remote

Foundation Marketing

United States

Remote

USD 52,000 - 70,000

Full time

14 days+

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Job summary

Foundation Marketing is seeking a Marketing Strategist (YouTube) to design and lead data-driven YouTube strategies that drive client growth. You will own channel strategy end-to-end, from content packaging to talent briefs, collaborating with GEO/SEO, Creative, and production teams to deliver scalable programs.

You bring 5+ years in YouTube strategy, strong analytics with YouTube Studio and GA, and a proven record of growing B2B or SaaS channels.

Qualifications

5+ years in YouTube strategy or channel growth.
Proven success growing YouTube channels with measurable outcomes.
Advanced analytics and reporting using YouTube Studio, GA, and related tools.
Experience managing video production ecosystems: scripting, editors, and partners.
Clear written and verbal communication; translating insights into narratives.
Ability to present consultative value to clients and stakeholders.
Strong capability with AI-driven visibility platforms a plus.
Experience in B2B or SaaS contexts preferred.

Responsibilities

Develop and execute data-driven YouTube strategies aligned with client objectives and pipeline goals.
Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth.
Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
Source, vet, and brief on-camera talent and creators who fit each client's audience and category.
Lead collaborative planning sessions with GEO/SEO, Creative, and production teams (internal and external partners) to ensure video programs operate as cohesive systems.
Conduct recurring channel audits, identifying growth gaps and recommending improvements.
Build scalable frameworks, playbooks, and documentation to standardize strategy execution across accounts.
Use AI tools throughout the workflow (research, scripting support, optimization) to compress production time and cost without sacrificing quality.
Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
Maintain alignment between video initiatives and larger digital marketing and business KPIs