Senior YouTube Growth Architect

Grammy; United States; Remote; USD 110,000 - 120,000; Full time

Job summary

Grammy is seeking a sharp, data-literate senior YouTube strategist to own and grow our YouTube presence across company channels. You’ll work across creative, revenue, content development, and growth, reporting to the Chief Global Entertainment Officer, partnering with Grammy Studios and marketing to elevate YouTube as a strategic priority.

You’ll set direction, coach teams, develop a growth playbook, and translate YouTube dynamics into clear guidance for writers, producers, and on-screen talent

Qualifications

• Bachelor's degree in related fields.
• 5+ years of experience in YouTube growth strategy, in-house at a media/content company or at a creator-facing agency.
• Proven track record growing a channel to meaningful scale (500K+ subscribers or significant watch-time growth on a competitive channel).
• Fluency in YouTube Studio analytics, third-party tools (TubeBuddy, VidIQ, Social Blade), and a practical grasp of the recommendation engine.
• Strong editorial instincts - you understand what makes a video compelling, not just what the data says.
• Ability to set strategy, influence stakeholders, and make decisions with incomplete information at a senior level.
• Excellent communication skills with the ability to translate complex platform dynamics into clear guidance for writers, producers, and on-screen talent.

Responsibilities

• Own end-to-end YouTube strategy - channel architecture, content cadence, format development, and audience growth targets, across all company-owned channels.
• Translate deep knowledge of YouTube's algorithm, search, and browse functionality into actionable editorial direction.
• Partner with production and creative teams to shape video concepts, thumbnails, titles, and packaging so every upload is optimized before it goes live.
• Build a performance reporting system tracking views, watch time, CTR, subscriber growth, and revenue, and deliver regular insights to leadership.
• Lead development of a channel growth playbook, including A/B testing frameworks for thumbnails, formats, and upload schedules.
• Collaborate with content developers, editors, and producers to foster a culture of experimentation and continuous learning.
• Identify and pursue revenue and growth opportunities - Shorts, sponsorships, YouTube Select, AdSense optimization, in partnership with monetization and partnerships teams.
• Track platform updates, creator trends, and competitor movements, keeping the content team informed and ready to respond.

Skills

YouTube growth strategy

Editorial instincts

Strategic thinking

Communication skills

Stakeholder influence

Education

Bachelor's degree

Tools

TubeBuddy

VidIQ

Social Blade

Job description

Grammy is seeking a sharp, data-literate senior YouTube strategist to own and grow our YouTube presence across company channels. You’ll work across creative, revenue, content development, and growth, reporting to the Chief Global Entertainment Officer, partnering with Grammy Studios and marketing to elevate YouTube as a strategic priority.

You’ll set direction, coach teams, develop a growth playbook, and translate YouTube dynamics into clear guidance for writers, producers, and on-screen talent