YouTube Growth Architect — Full-Funnel DTC Ads (Remote)

Taikun Digital; United States; Remote; MXN 699,000 - 837,000; Full time

Job summary

Taikun Digital, a fully remote ~30-person performance marketing agency and Google Premier Partner, leads YouTube as its own service line. The role focuses on a dedicated strategy, clear measurement, and high-impact creative for DTC brands.

You will own YouTube strategy and execution for DTC accounts, building full-funnel programs across in-stream, in-feed, Shorts, and Demand Gen. You’ll design sequencing, target with intent, and report insights weekly to founders.

Qualifications

• 3+ years of hands-on YouTube as the primary channel, not a side project.
• Deep experience building sequenced, full-funnel programs for DTC brands.
• Fluent in incrementality concepts and lift testing.

Responsibilities

• Own YouTube strategy and execution for DTC accounts.
• Build true full-funnel programs across in-stream, in-feed, Shorts, and Demand Gen.
• Design sequencing strategies with story arcs and complexity when appropriate.
• Deploy contextual and audience targeting with intent-based signals.
• Design measurement with geo holdouts, CPA comparisons, and cross-platform attribution.
• Brief creative that converts with strong hooks and emotional emphasis.
• Report weekly CAC insights clearly for founders to understand.
• Contribute to quarterly YouTube reports and industry-facing research.

Skills

YouTube ads

DTC marketing

Full-funnel strategy

Measurement design

Creative brief

Client communication

Tools

GA4

Triple Whale

Northbeam

YouTube Studio

Job description

Taikun Digital, a fully remote ~30-person performance marketing agency and Google Premier Partner, leads YouTube as its own service line. The role focuses on a dedicated strategy, clear measurement, and high-impact creative for DTC brands.

You will own YouTube strategy and execution for DTC accounts, building full-funnel programs across in-stream, in-feed, Shorts, and Demand Gen. You’ll design sequencing, target with intent, and report insights weekly to founders.