DTC Brand Strategist

My Amazon Guy; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work from home

Competitive salary

MAG School access

Descripción de la vacante

My Amazon Guy is seeking a DTC Brand Strategist to own growth across social, search, and retention. The role leads audits, defines strategy, and oversees execution to improve ROAS, CAC, retention, and LTV.

You will align budgets with channel teams and collaborate with creatives and analytics to drive revenue. The position is remote with EST hours, offering growth opportunities and ongoing professional development.

Formación

• 5+ years leading direct-to-consumer marketing campaigns across social and search
• 3+ years hands-on experience with Meta and TikTok advertising platforms
• Expertise in email marketing and multi-channel campaign integration
• Proven CRO and A/B testing to improve conversions and landing pages
• Strong copywriting and creative skills for consumer engagement
• Active Meta and TikTok ad certifications
• Demonstrated leadership of cross-functional teams
• Experience building scalable workflows for creative and performance marketing
• Data-driven mindset with strong analytical skills and results focus
• Excellent communication, organization, and prioritization abilities

Responsabilidades

• Own DTC performance across social, search, and retention channels; drive ROAS, CAC, LTV, and retention.
• Develop quarterly roadmaps with budgets, campaign mix, testing priorities, and retention strategies.
• Audit paid media, retention, brand presence, and funnel performance to identify growth opportunities.
• Build and refine brand strategy: messaging, voice, positioning, and differentiation.
• Guide channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor dashboards, troubleshoot issues, and adjust strategies as needed.
• Lead client communications including strategy calls and QBRs; identify upsell opportunities.
• Maintain clear client communication and drive revenue growth.

Conocimientos

DTC marketing leadership

Meta Ads (Facebook)

TikTok Ads

Email marketing

CRO & A/B testing

Cross-functional leadership

Data-driven analytics

Herramientas

Meta Ads Manager

TikTok Ads Manager

Descripción del empleo

This is a remote position.

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

Key Responsibilities

• Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
• Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
• Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross-functional teams.
• Track record of building scalable workflows for creative and performance marketing.
• Data-driven mindset with sharp analytical and optimization skills.
• Excellent communicator, highly organized, and results-focused.

Technical Requirements

• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• Camera with at least 1080p resolution

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement