YouTube Channel Growth Strategist

Google LLC; San Bruno (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google LLC is seeking a YouTube Social Strategist, Marketing to own channel optimization, audience development, and data-driven programming for the flagship YouTube channel with 45M+ subscribers. You will analyze retention, CTR, and discovery patterns to drive organic momentum while coordinating with internal teams and production partners.

You will apply AI tools in YouTube Studio and Google Workspace to speed up packaging, research workflows, and packaging decisions that meet team goals.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in social media marketing.
• Experience working cross-functionally with stakeholders and teams.
• Experience developing and executing social media strategies.
• Experience with video hosting, live streaming or social media platforms.
• Experience with YouTube, Search, or Video Advertising.

Responsibilities

• Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
• Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD, shorts, collabs, and posts.
• Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
• Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
• Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.

Skills

Social media marketing

Cross-functional collaboration

Video platform knowledge

Audience development

Data-driven decision making

Education

Bachelor's degree or equivalent

Tools

AI productivity tools

YouTube Analytics

Job description

Google LLC is seeking a YouTube Social Strategist, Marketing to own channel optimization, audience development, and data-driven programming for the flagship YouTube channel with 45M+ subscribers. You will analyze retention, CTR, and discovery patterns to drive organic momentum while coordinating with internal teams and production partners.

You will apply AI tools in YouTube Studio and Google Workspace to speed up packaging, research workflows, and packaging decisions that meet team goals.