YA Marketing & Publicity Strategist

Sourcebooks; Hartford (CT); Hybrid; USD 32,000 - 36,000; Full time

Job summary

Sourcebooks is seeking a Marketing and Publicity Associate to lead digital content for YA titles, manage social media initiatives, and grow influencer partnerships. You’ll collaborate across sales, digital, retail, and editorial to amplify campaigns and brand presence.

You’ll work with authors to develop their social media presence, craft press materials, and pitch opportunities, while coordinating reader events and newsletters to drive engagement.

Qualifications

• 2-3+ years of experience in book publishing, digital marketing, publicity, or a related field.
• Strong writing skills and confidence in creating engaging social content.
• Adept at designing online graphics and using tools such as Canva and Photoshop.
• Ability to manage multiple projects and deadlines with attention to detail.
• Keen understanding of the importance of teen books.
• Enthusiasm for collaboration on multi-faceted campaigns.
• Comfort presenting your ideas and plans to internal and external partners.
• Love for books and belief in their power to change lives.

Responsibilities

• Create digital content for Sourcebooks frontlist and backlist YA titles.
• Support planning and execute social media marketing initiatives.
• Own and grow influencer program for mailings, events, and other partnerships.
• Coordinate newsletter features.
• Represent marketing efforts to authors, help them develop their social media presence and branding.
• Develop press materials and pitch for seasonal and round-up opportunities.
• Attend select reader conventions throughout the year.
• Collaborate with the marketing and publicity teams to form creative, full-rounded campaigns.

Skills

Writing skills

Social content

Tools

Canva

Photoshop

Job description

Sourcebooks is seeking a Marketing and Publicity Associate to lead digital content for YA titles, manage social media initiatives, and grow influencer partnerships. You’ll collaborate across sales, digital, retail, and editorial to amplify campaigns and brand presence.

You’ll work with authors to develop their social media presence, craft press materials, and pitch opportunities, while coordinating reader events and newsletters to drive engagement.