YA Marketing & Publicity Associate: Campaigns & Influencers

Sourcebooks; Lansing (MI); Hybrid; USD 32,000 - 36,000; Part time

Benefits offered by this job

Medical/Prescription drug insurance

Dental, Vision

Health Care, Dependent Care

401(k)

Paid time off

Job summary

Sourcebooks is seeking a Marketing and Publicity Associate to lead YA campaigns, crafting digital content and shaping influencer outreach. You will collaborate with sales, editorial, and events teams to maximize visibility for frontlist and backlist titles.

You’ll manage social channels, newsletters, and author relationships, bringing strong writing, design sensibility with Canva/Photoshop, and a collaborative spirit to create compelling campaigns that resonate with teen readers.

Qualifications

• 2–3+ years of experience in book publishing, digital marketing, publicity, or a related field.
• Strong writing and confidence in creating engaging social content.
• Adept at designing online graphics and using tools such as Canva and Photoshop.
• Ability to manage multiple projects and deadlines with attention to detail.
• Keen understanding of the importance of teen books.
• Enthusiasm for collaboration on multi-faceted campaigns.
• Comfort presenting your ideas and plans to internal and external partners.
• Love for books and belief in their power to change lives.

Responsibilities

• Create digital content for Sourcebooks frontlist and backlist YA titles.
• Support planning and execute social media marketing initiatives.
• Own and grow influencer program for mailings, events, and other partnerships.
• Coordinate newsletter features.
• Represent marketing efforts to authors, help them develop their social media presence and branding.
• Develop press materials and pitch for seasonal and round-up opportunities.
• Attend select reader conventions throughout the year.
• Collaborate with the marketing and publicity teams to form creative, full-rounded campaigns.

Skills

Strong writing

Social media marketing

Graphic design

Collaboration

Tools

Canva

Photoshop

Job description

Sourcebooks is seeking a Marketing and Publicity Associate to lead YA campaigns, crafting digital content and shaping influencer outreach. You will collaborate with sales, editorial, and events teams to maximize visibility for frontlist and backlist titles.

You’ll manage social channels, newsletters, and author relationships, bringing strong writing, design sensibility with Canva/Photoshop, and a collaborative spirit to create compelling campaigns that resonate with teen readers.