YA Digital Marketing & Publicity Specialist

Sourcebooks; United States; Hybrid; USD 32,000 - 36,000; Full time

Benefits offered by this job

Medical insurance

Dental

Vision

401(k)

Disability insurance

Life/AD&D Insurance

Generous paid time off

Job summary

Sourcebooks, a leader in YA publishing, seeks a Digital Marketing and Publicity Associate to develop campaigns that turn must-read teen books into bestsellers. You’ll work across imprints, crafting digital content, social initiatives, and influencer partnerships while collaborating with sales, digital, retail, and editorial teams.

You’ll build relationships with authors and the children’s book community through events and media placements, supporting campaigns from concept through execution in a

Qualifications

• 2-3+ years of experience in book publishing, digital marketing, publicity, or a related field.
• Strong writing skills and confidence in creating engaging social content.
• Adept at designing online graphics and using tools such as Canva and Photoshop.
• Ability to manage multiple projects and deadlines with attention to detail.
• Keen understanding of the importance of teen books.
• Enthusiasm for collaboration on multi-faceted campaigns.
• Comfort presenting your ideas and plans to internal and external partners.
• Love for books and belief in their power to change lives.

Responsibilities

• Create digital content for Sourcebooks frontlist and backlist YA titles.
• Support planning and execute social media marketing initiatives.
• Own and grow influencer program for mailings, events, and other partnerships.
• Coordinate newsletter features.
• Represent marketing efforts to authors, help them develop their social media presence and branding.
• Develop press materials and pitch for seasonal and round-up opportunities.
• Attend select reader conventions throughout the year.
• Collaborate with marketing and publicity teams to form creative campaigns.

Skills

Social content creation

Project management

Teen book knowledge

Collaboration

Presentation skills

Campaign planning

Creative writing

Influencer outreach

Tools

Canva

Photoshop

Job description

Sourcebooks, a leader in YA publishing, seeks a Digital Marketing and Publicity Associate to develop campaigns that turn must-read teen books into bestsellers. You’ll work across imprints, crafting digital content, social initiatives, and influencer partnerships while collaborating with sales, digital, retail, and editorial teams.

You’ll build relationships with authors and the children’s book community through events and media placements, supporting campaigns from concept through execution in a