World of Warcraft Creator Programs Lead

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); On-site; USD 74,000 - 137,000; Full time

Job summary

Blizzard Entertainment, Inc. in Irvine, CA, seeks a Creator Program Manager for Warcraft. Lead the global Creator Program, manage relationships with YouTubers, streamers, fansites, and more, and drive engagement across WoW and Blizzard titles.

You will partner with regional teams and internal functions to deliver scalable creator initiatives, track performance, and shape seasonal GTM campaigns. 8+ years in influencer marketing and gaming partnerships preferred.

Qualifications

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field.
• Proven experience building and managing a creator/influencer program.
• Deep understanding of World of Warcraft, gaming creators, communities, and gaming/entertainment industries.
• Empathy for creators and ability to craft engaging content.
• Excellent communication and collaboration across teams.

Responsibilities

• Develop, execute, and manage World of Warcraft's global Creator Program as the team’s creator expert.
• Identify and manage relationships with core WoW creators.
• Serve as primary contact for assigned World of Warcraft creators.
• Define metrics and evaluation criteria to track program performance.
• Develop tools and processes to scale the Creator Program.
• Champion a strong creator program culture and standards.
• Collaborate with PR, Community, Brand, Social, and Product Marketing teams.
• Travel domestically and internationally (10-20%).

Skills

Influencer marketing

Community management

Gaming partnerships

Public relations

Communication

Cross-team collaboration

Project ownership

Data analysis

Tools

Twitch

YouTube

Job description

Blizzard Entertainment, Inc. in Irvine, CA, seeks a Creator Program Manager for Warcraft. Lead the global Creator Program, manage relationships with YouTubers, streamers, fansites, and more, and drive engagement across WoW and Blizzard titles.

You will partner with regional teams and internal functions to deliver scalable creator initiatives, track performance, and shape seasonal GTM campaigns. 8+ years in influencer marketing and gaming partnerships preferred.