Creator Program Manager - Overwatch | Irvine, CA

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); On-site; USD 74,000 - 137,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Paid holidays

Relocation assistance

Job summary

Blizzard Entertainment, Inc. in Irvine, CA is seeking a Creator Program Manager for Overwatch.

You will serve as the main contact for creators, own the Creator Program, and partner with global teams to shape strategic campaigns across YouTube creators, streamers, fansites, and more. You will design processes, drive seasonal GTMs, measure creator impact, and scale partnerships while leading cross-functional collaboration with PR, Brand, Community, and Product Marketing.

Qualifications

• 8+ years in influencer marketing, community management, or related field.
• Proven experience building/leading a creator program.
• Deep understanding of gaming communities and Overwatch ecosystem.

Responsibilities

• Develop, execute, and manage Blizzard Overwatch global Creator Program.
• Identify and manage relationships with core creators.
• Be the main contact for assigned creators and measure program success.

Skills

Influencer marketing

Community management

Gaming partnerships

Public relations

Communication

Collaboration

Job description

Creator Program Manager - Overwatch | Irvine, CA

Your Mission As the Creator Program Manager, Overwatch at Blizzard, you will be the main point of contact for creators and own the Creator Program for our Overwatch franchise. In this role, you will report to the Director, Social & Content, Overwatch and serve as a key member of our Influencer and Creator team, supporting community creators including YouTubers, streamers, fansites, cosplayers, podcasters, and more. You will run the day-to-day operations of the program, from developing new processes to executing seasonal strategies, while working closely with global and regional communications, marketing, publishing, and public relations teams. As an internally recognized specialist in the creator space, you will champion significant programs and initiatives and bring new methods and process improvements to how we work with creators. Your focus will be finding and creating mutually beneficial opportunities and programs for Blizzard and our creators.

Responsibilities

• Develop, execute, and manage Overwatch's global Creator Program as the team's internally recognized creator expert
• Identify, build, and manage meaningful relationships with core creators in the Overwatch community
• Serve as a key point of contact for assigned Overwatch creators
• Support the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategy
• Develop new methods, tools, and process improvements that make the Creator Program more effective and scalable
• Champion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each other's success
• Provide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practices
• Proactively identify potential risks and issues with creators or programs and bring recommended solutions to leadership
• Develop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaigns
• Partner with regional teams to support and scale community creator initiatives across global markets
• Build strong networks and collaborate with internal teams across PR, Community, Brand, Social, Product Marketing, and more to deliver effective global campaigns
• Maintain a current understanding of new and ongoing trends across global gaming creator ecosystems and within the global Overwatch community
• Contribute to discussions on overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities
• Travel domestically and internationally as required (10-20%)

Requirements

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field
• Proven experience building and managing a creator and/or influencer program, with a track record of championing significant initiatives
• Deep understanding of Overwatch, gaming creators, gaming communities, and the gaming or entertainment industries
• Empathy for creators and a strong sense of what it takes to make great, stop-scrolling content
• Excellent communication and interpersonal skills, with a strong drive for collaboration
• Ability to work across teams and disciplines to complement and support each other's plans and objectives
• Highly organized and detail-oriented, with excellent time management and the ability to reprioritize tasks and decisions under regularly shifting requirements and deadlines
• Ability to fully own projects end to end and work independently, setting priorities based on general direction from management
• Advanced ability to analyze complex situations and data, including creator performance and community sentiment, and apply independent judgment to resolve issues in creative and effective ways

Preferred Qualifications

Preferred Qualifications: Passion for gaming and familiarity with Overwatch Community management experience Your Platform Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android. Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners We love hearing from anyone who is enthusiastic about changing the games industry. Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
• Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/. In the U.S., the standard base pay range for this role is $74,020.00 - $136,944.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations.

Your Talent Professional can share this role’s range details for your local geography during the hiring process.

In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.