Global Social Content & Community Strategy Director

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); On-site; USD 151,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with Company match

Paid holidays and vacation

Relocation assistance

Job summary

Blizzard Entertainment is seeking a Senior Director, Social Content & Marketing for Overwatch to define global social and content strategies, lead creator programs, and drive community engagement across platforms. You will partner with executive leadership to shape franchise marketing and GTM plans while balancing creative leadership with operational execution.

You will guide a cross-functional team, optimize performance with data insights, and ensure alignment with Blizzard’s strategic

Qualifications

• 15 years of experience in social or influencer marketing within Gaming, Entertainment or Consumer Tech
• Proven track record building brand-defining social and influencer strategies
• Experience leading high-impact, innovative social and digital campaigns
• Experience operating within large-scale organizations with multiple stakeholders
• Genuine passion for gaming and understanding of gaming communities
• Ability to present to senior leadership and influence decisions
• Fluency in both creative and analytical aspects of digital marketing

Responsibilities

• Define global social, content and community vision to drive franchise growth and player connection
• Lead multi-functional teams across social, editorial, influencer, and community functions
• Influence executive stakeholders with strategies and insights to shape priorities
• Drive cohesive go-to-market strategies across all social and content channels
• Own performance metrics with measurement frameworks and data-driven optimization
• Oversee agency and external partner relationships for quality and alignment
• Manage budgets and resources to maximize ROI for campaigns and creators
• Lead tentpole franchise marketing moments across platforms
• Integrate social and content strategies into live operations rhythms
• Collaborate across franchises to scale best practices and efficiency
• Champion player insights to inform content strategies and product decisions

Skills

Social & influencer marketing

Leadership

Creative campaigns

Strategic brand marketing

Gaming industry knowledge

Executive communication

Tools

Sprinklr

Platform analytics tools

Job description

Blizzard Entertainment is seeking a Senior Director, Social Content & Marketing for Overwatch to define global social and content strategies, lead creator programs, and drive community engagement across platforms. You will partner with executive leadership to shape franchise marketing and GTM plans while balancing creative leadership with operational execution.

You will guide a cross-functional team, optimize performance with data insights, and ensure alignment with Blizzard’s strategic