Senior Director, Social Content & Growth

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); On-site; USD 151,000 - 280,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Tuition reimbursement

Paid holidays and vacation

Mental health & wellbeing programs

Relocation assistance

Free/discounted games

Job summary

Blizzard Entertainment, Inc. is seeking a Senior Director of Social Content & Marketing for Overwatch to define global social, content, and community strategy and lead cross-functional teams across social, editorial, influencer, and community functions.

You will work with executive leadership to shape GTM strategy and drive engagement and growth across platforms. The role requires deep experience in social and creator programs, a passion for gaming, and the ability to balance creative leadership

Qualifications

• 15+ years in social or influencer marketing, with 7+ years in leadership.

Responsibilities

• Define global vision for social, content, and community to drive franchise growth.
• Lead cross-functional teams across social, editorial, influencer, and community.
• Present strategies and insights to senior leadership to influence franchise priorities.
• Shape go-to-market strategies with Brand, Product Marketing, Comms, and regional teams.
• Own KPIs with measurement frameworks and optimize engagement and growth.
• Oversee agency and partner relationships to ensure high-quality execution.
• Manage budgets and resources to maximize ROI and align with business goals.
• Lead tentpole campaign strategy across social and content channels.
• Drive live ops integration to sustain player engagement and content performance.
• Foster cross-franchise collaboration and share best practices.
• Champion player-first insights to influence marketing and product decisions.
• Provide guidance on community and creator strategies to executives.

Job description

Blizzard Entertainment, Inc. is seeking a Senior Director of Social Content & Marketing for Overwatch to define global social, content, and community strategy and lead cross-functional teams across social, editorial, influencer, and community functions.

You will work with executive leadership to shape GTM strategy and drive engagement and growth across platforms. The role requires deep experience in social and creator programs, a passion for gaming, and the ability to balance creative leadership