Creator Program Manager - Warcraft | Irvine, CA

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); On-site; USD 74,000 - 137,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid holidays and vacation

Mental health programs

Relocation assistance

Job summary

Blizzard Entertainment, Inc. is seeking a Creator Program Manager for Warcraft in Irvine, CA. You will own the Creator Program, managing relationships with YouTubers, streamers, fansites, and more, while coordinating with global teams across PR, Brand, and Product Marketing.

The role demands 8+ years in influencer marketing or related fields, strong communication, and the ability to travel 10–20%. Base pay in the U.S.

Qualifications

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or related field.

Responsibilities

• Develop, execute, and manage World of Warcraft's global Creator Program as the team's creator expert.
• Identify, build, and manage relationships with core World of Warcraft creators.
• Lead day-to-day operations of the Creator Program and measure its performance.
• Collaborate with regional teams to scale creator initiatives across global markets.

Skills

Influencer marketing

Community management

Gaming partnerships

PR & communications

Collaboration across teams

Job description

Team Name: Job Title: Creator Program Manager - Warcraft | Irvine, CA Requisition ID: R028271

Job Description: Your Platform Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles: World of Warcraft®, Overwatch®, Diablo®, and other unannounced titles, that will captivate players globally.

Your Mission As a Creator Program Manager, Warcraft at Blizzard, you will be the main point of contact for creators and own the Creator Program for our World of Warcraft franchise. In this role, you will report to the Senior Director, Social & Content Marketing and serve as a key member of our Influencer and Creator team, supporting community creators including YouTubers, streamers, fansites, cosplayers, podcasters, and more. You will run the day-to-day operations of the program, from developing new processes to executing seasonal strategies, while working closely with global and regional communications, marketing, publishing, and public relations teams. As an internally recognized specialist in the creator space, you will champion significant programs and initiatives and bring new methods and process improvements to how we work with creators. Your focus will be finding and creating mutually beneficial opportunities and programs for Blizzard and our creators.

Responsibilities

• Develop, execute, and manage World of Warcraft's global Creator Program as the team's internally recognized creator expert
• Identify, build, and manage meaningful relationships with core creators in the World of Warcraft community
• Serve as a key point of contact for assigned World of Warcraft creators
• Support the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategy
• Develop new methods, tools, and process improvements that make the Creator Program more effective and scalable
• Champion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each other's success
• Provide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practices
• Proactively identify potential risks and issues with creators or programs and bring recommended solutions to leadership
• Develop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaigns
• Partner with regional teams to support and scale community creator initiatives across global markets
• Build strong networks and collaborate with internal teams across PR, Community, Brand, Social, Product Marketing, and more to deliver effective global campaigns
• Maintain a current understanding of new and ongoing trends across global gaming creator ecosystems and within the global World of Warcraft community
• Contribute to discussions on overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities
• Travel domestically and internationally as required (10-20%)

Requirements

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field
• Proven experience building and managing a creator and/or influencer program, with a track record of championing significant initiatives
• Deep understanding of World of Warcraft, gaming creators, gaming communities, and the gaming or entertainment industries
• Empathy for creators and a strong sense of what it takes to make great, stop-scrolling content
• Excellent communication and interpersonal skills, with a strong drive for collaboration
• Ability to work across teams and disciplines to complement and support each other's plans and objectives
• Highly organized and detail-oriented, with excellent time management and the ability to reprioritize tasks and decisions under regularly shifting requirements and deadlines
• Ability to fully own projects end to end and work independently, setting priorities based on general direction from management
• Advanced ability to analyze complex situations and data, including creator performance and community sentiment, and apply independent judgment to resolve issues in creative and effective ways

Preferred Qualifications / Extra Points

• Passion for gaming and familiarity with World of Warcraft Community management experience

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $74,020.00 - $136,944.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [e-mail]. General employment questions cannot be accepted or processed here. Thank you for your interest.