Wine Territory Growth Specialist – Santa Cruz & Monterey

Breakthru Beverage California, LLC; Richmond (CA); On-site; USD 77,000 - 104,000; Full time

Benefits offered by this job

Bonus program

Health care benefits

401(k) plan

Mileage reimbursement

Job summary

The Aspect Account Development Specialist at Breakthru Beverage California, LLC leads sales for a wine portfolio within a defined account base, focusing on growing share and velocity through brand activations and in-market education. This role emphasizes building relationships with key stakeholders and serving as a trusted consultant across Sant Cruz, Monterey, Carmel and Big Sur territory.

Ideal candidates will reside in or near the center of the territory and bring 3+ years in wine sales, a

Qualifications

• Bachelor’s degree in related field and/or equivalent training and work experience.
• Minimum of 3 years in sales or industry related and category expertise experience for category specific roles.
• Fine Wine Accreditation Preferably WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers) must be in process or completed within 6 months.
• An in depth understanding of wine styles, different regions and grapes, aging potential for various wines, and specific flavor profiles.
• Specialized knowledge of category or responsibility that this role will support.
• Must have a valid driver’s license and be able to operate a motor vehicle.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Must be a results‑oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills.
• Ability to multi‑task, work independently and/or within a team, pay attention to detail and meet deadlines.
• Analytic and Reporting skills.
• Utilize sound judgement and problem‑solving skills.
• Ability to work in fast‑paced, high‑volume, team environment.

Responsibilities

• Drive and deliver on revenue and market share of assigned portfolio in assigned account base spending 80% of working time in market.
• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category or large supplier, in which they have advanced knowledge.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews with Key accounts.
• Works with Trade Development and Sales management to excel at Speed to market on new brand launches.
• Plan high‑end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Collaborate with on‑premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory.
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends.
• Focus on team building with other departments to maximize whole portfolio performance.
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
• Determines specific needs of individual accounts by analyzing account and surveying for opportunities.
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans.
• Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits, including beverage menu development.
• Conduct staff education and building of the category.
• Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts.
• Participate in supplier and category specific work‑with sales calls.
• Facilitates accounts visits, dinners for dignitaries and supplier representatives by scheduling and preparing accounts to meet the expectations of suppliers and management.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain specialized industry and/or commodity knowledge.
• Work to obtain all relative advanced certifications for the brand(s)/product becoming the market expert and resource in your assigned product or major supplier brand.
• Maintains customer confidence and protects operations by keeping information confidential.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.
• Drive specific market share based on work in either retail or on‑premise accounts.
• Retail ADS will focus on number of facings and their placement, cold box share and additional displays to planogram placement.
• On‑Premise will focus on wine menu placement / BTG / monthly features / staff training.
• Responsibly handle beverage alcohol product & conduct safe and responsible interactions with the public.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Skills

Wine knowledge

Sales experience

Driver's license

MS Office skills

Communication skills

Multitasking

Analytical skills

Team player

Education

Bachelor’s degree in related field

Tools

MS Office

Presentation software

Job description

The Aspect Account Development Specialist at Breakthru Beverage California, LLC leads sales for a wine portfolio within a defined account base, focusing on growing share and velocity through brand activations and in-market education. This role emphasizes building relationships with key stakeholders and serving as a trusted consultant across Sant Cruz, Monterey, Carmel and Big Sur territory.

Ideal candidates will reside in or near the center of the territory and bring 3+ years in wine sales, a