Wine Account Growth Lead – Santa Cruz/Monterey

Breakthru Beverage Group; California; On-site; USD 77,000 - 104,000; Full time

Benefits offered by this job

Mileage reimbursement

Health care benefits

401(k) plan

Bonus program

Job summary

Breakthru Beverage Group in Santa Cruz/Monterey seeks an Aspect Account Development Specialist to lead beverage category growth in assigned accounts. You will drive revenue, build strong supplier relationships, and execute brand activations across on-premise and retail channels.

The role requires 3+ years in sales, wine knowledge, and a WSET-like accreditation; travel in-market and training duties are included. Competitive salary with bonus eligibility and benefits.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum 3 years in sales or industry-related experience.
• Fine Wine accreditation (WSET Level 2 or similar) in process or completed within 6 months.
• Deep understanding of wine styles, regions, grapes, aging potential, and flavor profiles.
• Valid driver’s license and ability to operate a vehicle.
• Proficient in MS Office and basic presentation software.
• Strong communication, diplomacy, and customer service skills.
• Ability to multi-task and meet deadlines in a fast-paced team environment.
• Analytical reporting skills.

Responsibilities

• Drive revenue and market share in assigned accounts.
• Present new products and beverage offerings and conduct monthly business reviews with Key accounts.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends.
• Establish merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
• Determines specific needs of individual accounts by analyzing account and surveying for opportunities.
• Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain specialized industry knowledge.
• Work to obtain all relative advanced certifications for the brand(s)/product becoming the market expert and resource in your assigned product or major supplier brand.

Skills

Sales experience

Wine knowledge

Communication skills

Presentation skills

MS Office proficiency

Education

Bachelor's degree

Wine accreditation (WSET Level 2 or similar)

Tools

MS Office

Presentation software

Job description

Breakthru Beverage Group in Santa Cruz/Monterey seeks an Aspect Account Development Specialist to lead beverage category growth in assigned accounts. You will drive revenue, build strong supplier relationships, and execute brand activations across on-premise and retail channels.

The role requires 3+ years in sales, wine knowledge, and a WSET-like accreditation; travel in-market and training duties are included. Competitive salary with bonus eligibility and benefits.