Wine Specialist: Elevate Tastings & Club Sales

The Wine Group; Glen Ellen (CA); On-site; USD 23,000 - 32,000; Full time

Job summary

Imagery Estate Winery is seeking a Wine Specialist to join its vibrant tasting room team. This full-time role focuses on creating memorable wine and customer service experiences, promoting wine sales, enlisting new club members, and educating guests about wines, viticulture, and winery history.

Responsibilities include hosting tastings, managing POS transactions, and supporting events while maintaining knowledge of the winery and its portfolio. Weekend and holiday availability is required.

Qualifications

• Must be 21 years of age.
• High school diploma or GED required.
• Two or more years’ experience in a premium winery tasting room, hospitality setting and/or retail sales position preferred.
• Must be available to work weekends, special events and holidays.
• Enthusiasm for wine and interest in expanding expertise.
• Service driven, with superior customer service, organizational and interpersonal skills.
• Friendly, positive, and professional disposition when dealing with guests, vendors, and team members.
• Be a team player, working with other sales associates to reach monthly and daily sales goals.
• Strong attention to detail and proactivity. Ability to multi-task, follow up, and work in a fast-paced environment under pressure.
• Capability to work independently with minimal direct supervision.
• Demonstrated reliability, punctuality, and adherence to all safety regulations and operating procedures.
• Must hold a valid driver’s license.

Responsibilities

• Provide excellent customer service in all areas: welcome guests, educate and present the portfolio of wines and elevated experiences.
• Create and execute an exclusive experience for each customer: confidently and knowledgably speak to wines, varietals, winemaking/viticulture practices, growing areas, winery, and history.
• Promote the sale of wine and non-wine products sold in the Tasting Room and drive new memberships to the Wine Club.
• Strong focus on closing sales and up-selling is crucial.
• Collect names and email addresses for future contact.
• Host specialty programs, lunches or dinners as assigned.
• Promote and represent winery by pouring at offsite and on-premise special events.
• Maintain, update, and expand knowledge of the winery, viticulture, enology by participating in educational trainings and tastings within the Winery and through outside sources.
• Conduct daily seated tastings, elevated wine experiences, reserved and private group tastings as scheduled.
• Learn POS systems and manage high volume wine and merchandise transactions. Possess a high level of integrity for performing sales transactions.
• Provides retail merchandising support in the Tasting Room ensuring merchandise and displays are well-organized, visually appealing, and fully stocked.
• Provides cross-property support at Benziger Family Winery as needed, including Guest Relations booth coverage, Tasting Room hosting and support, and merchandising assistance.

Skills

Customer service

Sales experience

Wine knowledge

Communication

Education

High school diploma or GED

Tools

POS systems

Job description

Imagery Estate Winery is seeking a Wine Specialist to join its vibrant tasting room team. This full-time role focuses on creating memorable wine and customer service experiences, promoting wine sales, enlisting new club members, and educating guests about wines, viticulture, and winery history.

Responsibilities include hosting tastings, managing POS transactions, and supporting events while maintaining knowledge of the winery and its portfolio. Weekend and holiday availability is required.