Wine Educator- San Antonio Winery

Riboli Family Wines; Paso Robles (CA); On-site; USD 25,000 - 30,000; Full time

Job summary

Riboli Family Wines, a historic California winery, is seeking a Wine Educator to deliver engaging tastings and education that reflect our brand. This role blends storytelling, sales, and customer service at our onsite tastings.

You will educate guests about Riboli wines, drive direct-to-consumer club signups, and maintain up-to-date knowledge of our portfolio while upholding ABC compliance and a welcoming atmosphere for guests.

Qualifications

• Must be 21+.
• Weekend and holiday availability required.
• Warm, confident communicator with strong sales instincts.
• Ability to translate technical wine knowledge into engaging stories.
• Team-oriented and flexible under pressure.
• Passionate about hospitality, food, and wine education.
• Professional appearance and demeanor.
• Ability to stand for extended periods.
• Must be able to lift up to 50 lbs. regularly.

Responsibilities

• Deliver exceptional service across tastings.
• Educate guests on Riboli Family wines, vineyards, and winemaking philosophy.
• Drive DTC sales through knowledgeable recommendations and club signups.
• Maintain detailed knowledge of current wines and pairings.
• Ensure tasting spaces reflect brand standards and cleanliness.
• Uphold ABC compliance and responsible service standards.
• Assist with private tastings, trade visits, and member events.

Skills

Sales instincts

Storytelling

Customer service

Hospitality

Wine knowledge

Job description

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Summary-

The Wine Educator is the face of San Antonio Winery — delivering engaging, educational, and polished guest experiences that reflect the spirit of our estate. This role blends storytelling, sales, and providing an excellent customer service experience.

Essential Duties and Responsibilities-

Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

• Deliver exceptional service across tastings.
• Educate guests on Riboli Family wines, vineyards, and winemaking philosophy.
• Drive DTC sales through knowledgeable recommendations and club signups.
• Maintain detailed knowledge of current wines and pairings.
• Ensure tasting spaces reflect brand standards and cleanliness.
• Uphold ABC compliance and responsible service standards.
• Assist with private tastings, trade visits, and member events.

Minimum Qualifications-

• Must be 21+.
• Weekend and holiday availability required.
• Warm, confident communicator with strong sales instincts.
• Ability to translate technical wine knowledge into engaging stories.
• Team-oriented and flexible under pressure.
• Passionate about hospitality, food, and wine education.
• Professional appearance and demeanor.
• Ability to stand for extended periods.
• Must be able to lift up to 50 lbs. regularly.

#LI-ONSITE

Pay Range

$18 - $22 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.