Wine Brand Social Media Specialist — Creative Growth

Evolving Solution Services; Napa (CA); On-site; USD 41,000 - 55,000; Full time

Benefits offered by this job

Wine perks (of course)

Creative freedom

Supportive, nimble team

Job summary

Last Bottle, Inc. is seeking a Social Media Specialist to curate and manage content across brand accounts, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. You will work with a videographer to maintain a consistent brand voice and drive engagement.

The role emphasizes strategic content planning, trend adaptation, and performance analytics to grow our wine-focused brands' audiences and impact within the LBI ecosystem.

Qualifications

• 3–5 years of experience in social media content creation.
• Experience managing multiple brand accounts with distinct voices.
• Familiarity with short-form video and what makes content stick.
• Comfortable on camera or directing others for content creation.
• Strong data and metrics mindset to drive growth and engagement.

Responsibilities

• Own the Social Calendar and its Execution across platforms.
• Create and curate content; ensure tone fits each brand’s aesthetic.
• Trend watcher: translate trends into engaging posts.
• Identify and manage collaborations with creators and influencers.
• Community management: engage with followers across channels.
• Analytics & reporting: track performance and optimize growth.
• Platform growth: expand reach on YouTube and TikTok.

Skills

Social media content creation

Video content creation

Data-driven mindset

Influencer collaboration

Multi-brand management

Tools

Sprout Social

Meta Business Suite

TikTok Business Center

Google Analytics

Canva

CapCut

Monday.com

Adobe Creative Suite

Job description

Last Bottle, Inc. is seeking a Social Media Specialist to curate and manage content across brand accounts, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. You will work with a videographer to maintain a consistent brand voice and drive engagement.

The role emphasizes strategic content planning, trend adaptation, and performance analytics to grow our wine-focused brands' audiences and impact within the LBI ecosystem.