Wine Brand Social Media Specialist

Kobrand Fine Wine & Spirits; Purchase (NY); On-site; USD 55,000 - 60,000; Full time

Job summary

Kobrand Corporation is seeking a Social Media Coordinator to join our Social Media team, working with the Director of Social Media, PR and brand marketing to develop and implement social media strategies and influencer programs for Kobrand's portfolio of fine wines and spirits.

You will manage content calendars, engage with consumers and influencers, analyze trends, and support budgets and reporting while ensuring brand and alcohol compliance.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Marketing, Social Media, Public Relations, or related field.
• Minimum of 1-year professional experience in social media.
• Highly organized, detail-oriented and able to manage multiple projects.
• Outstanding verbal and writing skills to communicate effectively, and on-brand, with consumers.
• In-depth knowledge of social media platforms and their use.
• Savvy and knowledgeable about current social media best practices and innovations.
• Knowledge of analytics, tracking and social media monitoring tools including Meta, SproutSocial, Later, Google Analytics, and other digital tools.
• Basic understanding of Adobe Creative Suite programs.
• Social Media Influencer connections, ability to work effectively and flexibly in a rapidly changing, fast-paced environment of a growing fine wine company.

Responsibilities

• Support social media strategies across multiple brands, including creating, writing, scheduling, and publishing engaging, on-brand content
• Maintain content calendars, coordinate creative assets, and monitor social channels while engaging with consumers, influencers, and media
• Research and coordinate influencer partnerships, including mailers, product shipments, giveaways, and event invitations
• Assist with event content capture and real-time social coverage as needed
• Monitor social media trends, competitors, audience preferences, and platform updates to identify opportunities to improve performance
• Assist with social media reporting, budgets, invoices, vendor documentation, and digital content management, including usage rights and approvals
• Ensure content follows brand standards and alcohol beverage compliance guidelines

Skills

Verbal and writing skills

Social media platforms knowledge

Influencer connections

Analytics tools knowledge

Adobe Creative Suite

Organizational skills

Fast-paced environment adaptability

Education

Bachelor's Degree in Marketing/Communications or related field

Tools

Adobe Creative Suite

Job description

Kobrand Corporation is seeking a Social Media Coordinator to join our Social Media team, working with the Director of Social Media, PR and brand marketing to develop and implement social media strategies and influencer programs for Kobrand's portfolio of fine wines and spirits.

You will manage content calendars, engage with consumers and influencers, analyze trends, and support budgets and reporting while ensuring brand and alcohol compliance.