Social Media Manager

Recruitometry; Petaluma (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Bonus opportunities

Competitive compensation

Job summary

Recruitometry in Petaluma, CA is seeking a seasoned Social Media Manager to drive brand storytelling across Instagram, Facebook, LinkedIn, and X/Twitter. You will own content creation, campaigns, and e-commerce support, collaborating with a small team to elevate online sales and audience engagement.

You’ll craft visuals, copy, and video, analyze performance, and optimize SEO/SEM initiatives while maintaining brand consistency and a wine-forward customer experience.

Qualifications

• 4+ years of experience in social media marketing or digital marketing.
• Experience developing and executing social media strategies for consumer-facing brands.
• Strong writing, editing, storytelling, and verbal communication skills.
• Experience with social media analytics and reporting tools, including Google Analytics and Meta.
• Experience with e-commerce marketing and online customer engagement; WineDirect experience is a plus.
• Knowledge of SEO and SEM and experience supporting Google Ads campaigns.
• Experience with email marketing platforms such as Mailchimp or Constant Contact.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, LinkedIn, and X/Twitter.
• Build and maintain a content calendar aligned with brand messaging, campaigns, promotions, and business objectives.
• Create, curate, and manage engaging social media content, including photography, graphics, short-form video, and written content.
• Capture and edit high-quality photos and videos that showcase products, experiences, events, and the brand story.
• Develop and manage targeted paid social media advertising campaigns.
• Monitor social channels, respond to comments and messages, and foster an engaged online community.
• Track social media performance and analyze key metrics to identify opportunities for growth and improvement.
• Develop and manage the e-commerce marketing calendar.
• Write and edit email, SMS, promotional, and other digital marketing content.

Skills

Social media strategy

Content creation

Analytics reporting

Copywriting & storytelling

Video/photo content

SEO/SEM knowledge

Email marketing

Graphic design tools

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

WineDirect

Google Analytics

Google Ads

Mailchimp

Canva

Adobe Creative Suite

RedChirp

Job description

Social Media Manager

About the Role

We are seeking a dynamic and experienced Social Media Manager to join a growing wine and hospitality brand in Petaluma, California. This is an exciting opportunity for a creative marketing professional who can develop compelling social media strategies, create engaging visual content, support e-commerce initiatives, and contribute to website growth.

The successful candidate will play a key role in building brand awareness, increasing audience engagement, driving online sales, and visually telling the brand story across digital channels. This position is ideal for someone who thrives in a fast‑paced, collaborative environment and enjoys taking ownership of creative projects from strategy through execution.

Key Responsibilities

• Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, LinkedIn, and X/Twitter.
• Build and maintain a content calendar aligned with brand messaging, campaigns, promotions, and business objectives.
• Create, curate, and manage engaging social media content, including photography, graphics, short-form video, and written content.
• Capture and edit high-quality photos and videos that showcase products, experiences, events, and the brand story.
• Develop and manage targeted paid social media advertising campaigns.
• Monitor social channels, respond to comments and messages, and foster an engaged online community.
• Track social media performance and analyze key metrics to identify opportunities for growth and improvement.
• Develop and manage the e-commerce marketing calendar.
• Write and edit email, SMS, promotional, and other digital marketing content.
• Coordinate with internal teams to execute marketing campaigns designed to increase online sales and customer engagement.
• Support online customer service interactions and help deliver an exceptional digital customer experience.
• Monitor and report on the effectiveness of e-commerce campaigns.
• Assist with website content and basic website maintenance for both the content site and e-commerce platform.
• Monitor website functionality, performance, and user experience.
• Implement SEO best practices and support Google Ads campaigns focused on traffic generation and sales.
• Analyze website traffic and user behavior to identify opportunities for optimization.
• Collaborate with internal teams to ensure consistent brand messaging across social media, e-commerce, email, SMS, and website channels.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field is preferred.
• 4+ years of experience in social media marketing or digital marketing.
• Experience developing and executing social media strategies for consumer-facing brands.
• Strong understanding of social media platforms, community management, content creation, paid advertising, and digital marketing best practices.
• Experience with social media analytics and reporting tools, including Google Analytics and Meta.
• Strong writing, editing, storytelling, and verbal communication skills.
• Experience creating and editing high-quality photography and video content.
• Familiarity with website design, content management systems, and platforms such as WordPress and WineDirect.
• Experience with e-commerce marketing and online customer engagement; WineDirect experience is a plus.
• Knowledge of SEO and SEM and experience supporting Google Ads campaigns.
• Experience with email marketing platforms such as Mailchimp or Constant Contact.
• Experience with SMS marketing platforms such as RedChirp is a plus.
• Digital graphic design experience using tools such as Canva and Adobe Creative Suite.
• Video production and editing skills are preferred.
• Proficiency with Google Workspace, including Google Drive, Docs, and other productivity tools.
• Consumer-focused mindset with strong attention to brand consistency and visual storytelling.
• Self‑motivated and able to work independently while collaborating effectively within a small team.
• Strong organizational skills with the ability to manage multiple campaigns, deadlines, and priorities.
• Passion for wine and knowledge of the wine and beverage industry is a plus.

Why Join Us

• Play a key role in shaping the digital presence of a distinctive wine and lifestyle brand.
• Take ownership of social media, e-commerce communications, and website initiatives.
• Work with a small team where your ideas and creative contributions can make a meaningful impact.
• Help tell a compelling brand story through photography, video, social media, and digital marketing.
• Gain hands‑on exposure across social media, e-commerce, website management, SEO, paid advertising, email, and SMS marketing.
• Contribute to the launch and growth of an exciting new winery and entertainment destination in Petaluma.
• Work in a fast‑paced, collaborative environment that values creativity, initiative, and teamwork.
• Enjoy opportunities for professional growth and development within a growing organization.
• Be part of a team focused on creating memorable customer experiences and building a distinctive presence in the wine industry.

Compensation & Benefits

• Competitive compensation commensurate with experience and qualifications.
• Performance‑based bonus opportunities.
• Opportunity to make a significant impact within a growing organization.
• Supportive and collaborative team environment.
• Professional growth and development opportunities.
• Hands‑on experience across social media, e-commerce, digital advertising, website management, and content creation.
• Opportunity to contribute to the development and launch of a new state‑of‑the‑art winery and entertainment facility.
• Fast‑paced, creative work environment with opportunities to take ownership of meaningful projects.