Social Media Specialist

Evolving Solution Services; Napa (CA); On-site; USD 41,000 - 55,000; Full time

Benefits offered by this job

Wine perks (of course)

Creative freedom

Supportive, nimble team

Job summary

Last Bottle, Inc. is seeking a Social Media Specialist to curate and manage content across brand accounts, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. You will work with a videographer to maintain a consistent brand voice and drive engagement.

The role emphasizes strategic content planning, trend adaptation, and performance analytics to grow our wine-focused brands' audiences and impact within the LBI ecosystem.

Qualifications

• 3–5 years of experience in social media content creation.
• Experience managing multiple brand accounts with distinct voices.
• Familiarity with short-form video and what makes content stick.
• Comfortable on camera or directing others for content creation.
• Strong data and metrics mindset to drive growth and engagement.

Responsibilities

• Own the Social Calendar and its Execution across platforms.
• Create and curate content; ensure tone fits each brand’s aesthetic.
• Trend watcher: translate trends into engaging posts.
• Identify and manage collaborations with creators and influencers.
• Community management: engage with followers across channels.
• Analytics & reporting: track performance and optimize growth.
• Platform growth: expand reach on YouTube and TikTok.

Skills

Social media content creation

Video content creation

Data-driven mindset

Influencer collaboration

Multi-brand management

Tools

Sprout Social

Meta Business Suite

TikTok Business Center

Google Analytics

Canva

CapCut

Monday.com

Adobe Creative Suite

Job description

About the Role

Last Bottle, Inc. and its sister-companies include a portfolio of much-loved wine businesses – each with a distinct identity, loyal following, and shared commitment to excellence. From ecommerce, daily deal sites to exclusive club experiences, we lead the industry with innovation, integrity, and an obsession for quality. Our team sits at the intersection of tradition and technology, building the future of wine while staying rooted in what makes it special.

As our Social Media Specialist, you’ll be the voice – and the eye – behind the social media accounts across our variety of brands. You’ll create, post, and manage content across Instagram, Facebook, TikTok, LinkedIn, and YouTube presence in coordination with our videographer. This role blends social media strategy, teamwork/coordination in content production, a data-first mindset, and peak organizational ability to build brand awareness and drive measurable growth in the LBI ecosystem.

Key Responsibilities

• Own the Social Calendar and its Execution: you’ll have team members to collaborate with, but this is your project to champion.
• Create and Curate Content: give creative collaborators awesome briefs, step in to take content yourself when needed, and ensure all visual and written content reflects each brand’s tone and aesthetic (yes, we are invested in amazing captions that are the brand).
• Trend Watcher: Stay on top of relevant trends — across wine, culture, and content — and translate them into smart, engaging posts.
• Collaborations: Identify and manage partnerships and collabs with content creators, influencers, and other companies.
• Community Management: Engage with followers and brand fans, and be the frontline voice of the brands on social media.
• Analytics & Reporting: Track performance metrics, proactively report on content effectiveness, and continuously optimize for engagement and growth.
• Platform Growth: Help expand our reach, especially on our newer channels like YouTube and TikTok, with strategic content tailored to those audiences.

You Might Be a Great Fit If You:

• Have 3–5 years of experience in social media content creation
• Are passionate about wine… or are eager to become an expert
• Know your way around short-form video and understand what makes content stick
• Are equally comfortable behind a camera, in front of one, or directing your colleagues
• Love data and metrics, and use them to inform, iterate, and improve
• Have experience working with influencers
• Can juggle multiple brand accounts and their distinct voices and content strategies
• Thrive in fast-paced, creative environments (with a healthy dash of chaos)

Bonus Points For

• Experience in wine, hospitality, or luxury retail
• Familiarity with tools like Sprout Social, Meta Business Suite, TikTok Business Center, Google Analytics, Canva, CapCut, Monday.com, or Adobe Creative Suite
• Previous YouTube content or channel management experience

What We Offer

• Competitive hourly pay $30-$40 DOE (non-exempt)
• Medical, dental, vision, life, and disability insurance
• 401(k) plan with company match
• Paid time off
• Wine perks (of course)
• Creative freedom and the chance to build standout content in a beloved industry
• A supportive, nimble, and wine-loving team