Strategic Social Media Leader — Growth & Brand Influence

84 Lumber Company; North Bethlehem Township (PA); On-site; USD 60,000 - 90,000; Full time

Job summary

84 Lumber Company is seeking a Social Media Manager to lead organic social media strategy across LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging channels. The role partners with marketing to ensure a strong brand voice, drive engagement, and support business objectives.

You will mentor the Social Media Coordinator, develop influencer partnerships, and manage campaigns from planning to execution, while monitoring performance and delivering monthly insights.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Journalism, or related field.
• 5+ years of professional social media management for a corporate brand or agency.
• Experience using social media management, publishing, and analytics platforms.
• Strong understanding of analytics, algorithms, and performance optimization.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Develop and execute the company's organic social media strategy across all platforms.
• Establish and maintain a consistent brand voice and messaging across all social media channels.
• Lead audience development and influencer marketing programs.
• Own the social media content calendar and coordinate content production across platforms.
• Monitor performance, analyze metrics, and report insights to optimize content.

Skills

Excellent written and verbal comms

Leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field

Tools

Microsoft Suite

Project Management Software

Job description

84 Lumber Company is seeking a Social Media Manager to lead organic social media strategy across LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging channels. The role partners with marketing to ensure a strong brand voice, drive engagement, and support business objectives.

You will mentor the Social Media Coordinator, develop influencer partnerships, and manage campaigns from planning to execution, while monitoring performance and delivering monthly insights.