Wholesale Coordinator

JotForm Inc; Dallas, Northern (TX, KY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

JotForm Inc. in Dallas, TX seeks a Wholesale Coordinator to lead our wholesale business, combining B2B sales with back-end operations. You will manage wholesale accounts, drive new business, and oversee orders across Shopify B2B, Faire, and FashionGo.

The role involves trade show representation, travel, and cross-functional collaboration with marketing and logistics to ensure timely delivery and strong ROI. Strong CRM experience and organized, proactive communication are essential.

Qualifications

• 3–5+ years in wholesale sales, operations, or account management within retail, fashion, lifestyle, or consumer goods.
• Proven experience with trade show execution and B2B client acquisition.
• Strong understanding of wholesale operations, order flow, and fulfillment.
• Experience with CRM and wholesale platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Highly organized with the ability to manage multiple priorities and tight timelines.
• Proficiency in Excel/Google Sheets and basic reporting tools.
• Willingness and ability to travel regularly for trade shows and client meetings.
• Name First Name Last Name

Responsibilities

• Drive wholesale revenue by acquiring new accounts and nurturing existing partnerships.
• Manage the full sales cycle—from outreach and onboarding to reordering and retention.
• Develop and execute seasonal sales strategies and wholesale promotions.
• Maintain account info and communication via CRM and wholesale platforms (e.g., Shopify B2B, Faire, FashionGo).
• Plan, coordinate, and attend trade shows and wholesale markets across the region/nation.
• Represent the brand at events, focusing on buyer engagement and lead generation.
• Oversee booth setup, product display, sales materials, and merchandising in collaboration with marketing and creative teams.
• Support pre-show logistics and post-show order fulfillment.
• Accurately enter and manage wholesale orders through systems such as Shopify B2B, Faire, and FashionGo.
• Coordinate with warehouse and logistics teams to ensure timely, accurate delivery.
• Monitor backorders, lead times, and proactively communicate with customers on order status.

Skills

Wholesale sales

Account management

CRM experience

Communication

Negotiation

Organized

Excel/Sheets

Travel

Education

Experience in retail/fashion/consumer goods

Tools

Shopify B2B

Faire

FashionGo

Job description

Job Summary:
We are seeking a dynamic, detail-oriented, and results-driven Wholesale Coordinator to spearhead and lead our wholesale business. This role blends relationship focused B2B sales with backend operational execution, making it ideal for a self-starter who thrives in both people facing and process driven work. This role is responsible for managing wholesale accounts, driving new business, and will manage the business lifecycle with a focus on results, collaboration, and operational excellence. You will also represent our brand at key industry trade shows and pop-up events, supporting both pre-show planning and post-show execution.

Key Responsibilities:

Wholesale Sales & Account Strategy

• Drive wholesale revenue by acquiring new accounts and nurturing existing partnerships.
• Manage the full sales cycle—from outreach and onboarding to reordering and retention.
• Develop and execute seasonal sales strategies and wholesale promotions.
• Maintain account info and communication via CRM and wholesale platforms (e.g., Shopify B2B, Faire, FashionGo).

Trade Show & Event Management

• Plan, coordinate, and attend trade shows and wholesale markets across the region/nation.
• Represent the brand at events, focusing on buyer engagement and lead generation.
• Oversee booth setup, product display, sales materials, and merchandising in collaboration with marketing and creative teams.
• Support pre-show logistics and post-show order fulfillment.
• Accurately enter and manage wholesale orders through systems such as Shopify B2B, Faire, and FashionGo.
• Coordinate with warehouse and logistics teams to ensure timely, accurate delivery.
• Monitor backorders, lead times, and proactively communicate with customers on order status.

Inventory & Seasonal Planning

• Monitor wholesale inventory levels and collaborate with production on restock needs based on sales forecasts.
• Work cross-functionally with planning and product teams to align supply with demand for wholesale channels.

Customer Support & System Maintenance

• Onboard new wholesale partners and ensure accurate setup in order and CRM systems.
• Handle inquiries related to product specs, availability, shipping timelines, and order tracking.

Reporting & Analysis

• Track sales performance, fulfillment metrics, and account activity.
  Report on trade show ROI and operational KPIs, using tools such as Excel/Google Sheets.
  

Qualifications:

• 3–5+ years in wholesale sales, operations, or account management within retail, fashion, lifestyle, or consumer goods.
• Proven experience with trade show execution and B2B client acquisition.
• Strong understanding of wholesale operations, order flow, and fulfillment
• Experience with CRM and wholesale platforms
• Excellent communication, negotiation, and interpersonal skills.
• Highly organized with the ability to manage multiple priorities and tight timelines.
• Proficiency in Excel/Google Sheets and basic reporting tools.
• Willingness and ability to travel regularly for trade shows and client meetings.
• Name First Name Last Name

• Email [e-mail]

• Phone Please enter a valid phone number. Format: [phone].