West US Field Marketing Manager, Research Solutions

Becton Dickinson; San Diego (CA); On-site; USD 95,000 - 135,000; Full time

Job summary

Waters is seeking a Field Marketing Manager for the US West Region to drive demand across research solutions, instruments, reagents, and software. You will translate go-to-market strategies into local programs, events, and account-based marketing efforts that accelerate opportunities and align with regional sales priorities.

Reporting to the Senior Field Marketing Leader, you will collaborate with Sales, Regional Product Marketing, and Marketing Operations to activate promotions, measure

Responsibilities

• Own the West Region field activation plan, priorities, and activation calendar in alignment with US Research Solutions marketing strategies and sales objectives.
• Partner with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities.
• Translate approved go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions.
• Use account, territory, pipeline, and engagement insights to allocate field marketing resources and recommend adjustments to local plans.
• Lead local activation that creates and advances opportunities across research customers, including academic, biopharma, biotechnology, government, and translational research segments.
• Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs are aligned with West Region sales priorities.
• Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression
• Monitor program performance, MQL conversion, and influenced pipeline to identify gaps and corrective actions.
• Activate approved promotions and commercial programs in the field; capture customer response and competitive reaction for Regional Product Marketing and Sales Leadership.
• Lead execution of West Region events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and post-event follow-up.
• Execute product-launch activation plans in priority territories and accounts using approved positioning, claims, content, and sales tools.
• Partner with Sales to execute account-based marketing programs for named accounts, applying approved portfolio plays, offers, and value propositions.
• Coordinate local channel or distributor programs where applicable and monitor execution effectiveness.
• Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, and return on investment.
• Enable Sales to apply approved messaging, playbooks, battlecards, launch tools, and content in customer and account engagements.

Job description

Waters is seeking a Field Marketing Manager for the US West Region to drive demand across research solutions, instruments, reagents, and software. You will translate go-to-market strategies into local programs, events, and account-based marketing efforts that accelerate opportunities and align with regional sales priorities.

Reporting to the Senior Field Marketing Leader, you will collaborate with Sales, Regional Product Marketing, and Marketing Operations to activate promotions, measure