Field Marketing Manager, Clinical Solutions (US)

Becton Dickinson; San Diego (CA); On-site; USD 95,000 - 125,000; Full time

Job summary

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. The Field Marketing Manager, Clinical Solutions - US Region is responsible for generating and accelerating demand across priority clinical accounts and customer segments throughout the US.

The role owns the national field activation plan for Clinical Solutions, spanning clinical systems, reagents, assays, software, and workflow

Responsibilities

• Own the US Clinical Solutions field activation plan, priorities, and activation calendar.
• Partner with Clinical Sales Leadership and Regional Product Marketing to identify priority segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities.
• Translate approved go-to-market strategies, clinical and economic value propositions, and commercial priorities into targeted account programs and customer-level actions.
• Use account, pipeline, utilization, engagement, and market insights to prioritize field marketing resources and recommend adjustments to national activation plans.
• Lead activation that creates and advances opportunities across priority clinical laboratories, health systems, reference laboratories, and other clinical customer segments.
• Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs align with Clinical Sales priorities.
• Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.
• Monitor program performance, MQL conversion, influenced pipeline, account engagement, and adoption indicators to identify gaps and corrective actions.
• Activate approved promotions and commercial programs; capture customer response, reimbursement concerns, workflow barriers, and competitive reaction for Regional Product Marketing and Sales Leadership.
• Lead execution of national and local clinical events, workshops, webinars, congress activities, and launch programs, including sales coordination, lead capture, and post-event follow-up.

Job description

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. The Field Marketing Manager, Clinical Solutions - US Region is responsible for generating and accelerating demand across priority clinical accounts and customer segments throughout the US.

The role owns the national field activation plan for Clinical Solutions, spanning clinical systems, reagents, assays, software, and workflow