West Regional Sales Director - Lighting Controls (Remote)

Socket.dev; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Casambi is seeking a strategic Regional Sales Director to lead growth across the Western half of North America. This senior role will serve as the primary contact for the region, strengthening relationships with agents, specifiers, distributors, contractors, and other market partners while translating company strategy into regional sales plans and building market coverage.

Collaborate with cross-functional teams, develop opportunities, and drive pipeline visibility.

Qualifications

• Bachelor’s degree or equivalent experience in related fields.
• 7+ years of progressive experience in lighting, lighting controls, electrical supply, electrical design, or a closely related industry.
• Proven outside-sales success across agency, specification, distribution, contractor, or OEM channels.
• Demonstrated ability to build territory plans, manage a sales pipeline, forecast accurately, and use performance data to improve results.

Responsibilities

• Develop and execute a regional sales strategy aligned with company revenue, growth, and market-development objectives.
• Establish annual and quarterly sales plans with agency partners, define measurable goals, and maintain regular communication on progress, opportunities, and risks.
• Review agency dashboards, CRM data, pipeline activity, forecasts, and key performance indicators to drive accountability and informed decision-making.
• Maintain and expand relationships with existing agents, specifiers, electrical engineers, architects, distributors, contractors, national accounts, and other industry partners.
• Identify coverage gaps and recruit, interview, onboard, and develop new agents in unrepresented or underperforming markets.
• Support agents and customers through joint sales calls, design discussions, presentations, product demonstrations, project meetings, and on-site visits.
• Deliver continuing education, product training, and market-facing presentations that build partner confidence and position Casambi as a trusted controls resource.
• Proactively identify and advance project opportunities from specification through order, coordinating internal resources to resolve commercial and technical barriers.
• Monitor competitor activity, local market conditions, customer feedback, and industry trends; communicate actionable insights to sales, marketing, product, and support teams.
• Represent Casambi at regional and national trade shows, industry events, partner meetings, and professional associations.
• Maintain accurate and timely records of accounts, contacts, projects, activities, forecasts, and next steps in HubSpot and other company systems.
• Manage regional resources responsibly, including travel planning, expense control, and prioritization of high-impact opportunities.
• As the region grows, recruit, lead, coach, and develop two to three Regional Sales Managers, setting clear expectations and supporting strong performance.
• Conduct company business through approved company devices, systems, and software, including Outlook, HubSpot, and Microsoft 365 applications.

Skills

Outside sales

Territory planning

CRM proficiency

HubSpot experience

Relationship building

Public speaking

Communication

Independent work

Travel readiness

Education

Bachelor’s degree in business, sales, marketing, engineering, or related field

Equivalent education/experience

Tools

HubSpot

Microsoft 365

Bluebeam

Job description

Casambi is seeking a strategic Regional Sales Director to lead growth across the Western half of North America. This senior role will serve as the primary contact for the region, strengthening relationships with agents, specifiers, distributors, contractors, and other market partners while translating company strategy into regional sales plans and building market coverage.

Collaborate with cross-functional teams, develop opportunities, and drive pipeline visibility.