Growth-Focused Digital Optimization Lead

Socket.dev; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

competitive health benefits

matched 401k and pension plans

PTO

generous parental leave

gym subsidies

educational reimbursements for career

recognition programs

Job summary

Octus is a leading global provider of credit intelligence, data, and analytics. The Digital Optimization Lead will own website measurement, experimentation, and personalization, partnering with Digital Marketing to drive data-driven improvements in engagement and pipeline.

The role requires 4–6 years in digital optimization within B2B SaaS or enterprise settings, with strong experience in GA4, GTM, and marketing automation.

Qualifications

• 4–6 years of experience in digital optimization, CRO, digital analytics and digital marketing within a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.
• Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion.
• Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.

Responsibilities

• Build and evolve the Octus.com website optimization program with a prioritized backlog of experimentation and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
• Translate insights into recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.
• Ensure the accuracy and integrity of website, campaign and conversion data.
• Own website forms and lead capture operations, ensuring lead data flows through marketing automation and CRM platforms.
• Monitor and improve form performance, lead routing and data quality.
• Support marketing technology enhancements that improve operational efficiency and measurement.

Skills

CRO

Digital analytics

GA4

GTM

A/B testing

Marketing automation

Cross-functional collaboration

AI in marketing

Tools

VWO

Optimizely

Adobe Target

GA4

Google Tag Manager

Job description

Octus is a leading global provider of credit intelligence, data, and analytics. The Digital Optimization Lead will own website measurement, experimentation, and personalization, partnering with Digital Marketing to drive data-driven improvements in engagement and pipeline.

The role requires 4–6 years in digital optimization within B2B SaaS or enterprise settings, with strong experience in GA4, GTM, and marketing automation.