AI-Driven Digital Optimization Lead

Octus; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Competitive health benefits

Matched 401k and pension plans

PTO

Gym subsidies

Educational reimbursements for career 

Recognition programs

Job summary

Octus is a leading global provider of credit intelligence, data, and analytics. The Digital Optimization Lead will own website measurement, experimentation, and personalization to drive engagement, conversions and pipeline in a B2B SaaS context.

You will partner with Digital Marketing to translate insights into actionable improvements, leverage GA4/GTM and AI-powered tools, and manage lead capture and marketing technology across Octus’ digital ecosystem.

Qualifications

• 4-6 years of experience in digital optimization, CRO, analytics, and B2B SaaS.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders across marketing and product teams.

Responsibilities

• Build and evolve the Octus.com website optimization program with a prioritized backlog of experiments and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using GA4, GTM, and related tools.
• Translate insights into actionable recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website forms, lead capture operations, and data routing to marketing automation and CRM platforms.

Skills

CRO

A/B testing

Google Analytics 4

Google Tag Manager

Digital analytics

Marketing automation

AI tools

Tools

VWO

Optimizely

Adobe Target

Salesforce Marketing Cloud Engagement

Job description

Octus is a leading global provider of credit intelligence, data, and analytics. The Digital Optimization Lead will own website measurement, experimentation, and personalization to drive engagement, conversions and pipeline in a B2B SaaS context.

You will partner with Digital Marketing to translate insights into actionable improvements, leverage GA4/GTM and AI-powered tools, and manage lead capture and marketing technology across Octus’ digital ecosystem.