Senior Analytics & Optimization Lead

MRM McCann; Birmingham (MI); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

In-office 3 days/week

Job summary

Omnicom Precision Marketing, a leading agency, seeks a Senior Analyst - Performance & Analytics to drive data-informed decisions and optimize client outcomes. You will lead analyses and collaborate across teams to deliver actionable insights across digital channels.

The role emphasizes data quality, strategic recommendations, and cross-functional communication with senior stakeholders. In-office collaboration is required, with a focus on performance-driven optimization.

Qualifications

• Proficient in Adobe Analytics for end-to-end digital performance measurement.
• Experience in CRM Analytics (Email).
• Experience across web analytics, paid media, search, and social performance.

Responsibilities

• Serve as analytics SME to drive data-informed decision-making for clients.
• Guide analytical strategy with knowledge of industry landscape and key drivers.
• Partner with internal stakeholders to uncover analytics opportunities for business initiatives.
• Translate data into clear insights and strategic recommendations across channels.
• Lead process optimization and QA initiatives to elevate client experience.
• Troubleshoot data integrity issues and provide timely resolutions.
• Drive analyses using Adobe Analytics and other tools across multi-channel ecosystems.
• Collaborate with Optimization Team on testing and personalization opportunities.

Skills

Adobe Analytics

CRM Analytics

Web analytics

Executive communication

Multi-client management

MS Office

Education

Bachelor's degree in Digital Marketing

Tools

Adobe Analytics

CRM Analytics

Power BI

Job description

Omnicom Precision Marketing, a leading agency, seeks a Senior Analyst - Performance & Analytics to drive data-informed decisions and optimize client outcomes. You will lead analyses and collaborate across teams to deliver actionable insights across digital channels.

The role emphasizes data quality, strategic recommendations, and cross-functional communication with senior stakeholders. In-office collaboration is required, with a focus on performance-driven optimization.