Webinar Program Manager Go To Market

Liaison Creative; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Liaison Creative is seeking an experienced Webinar Program Manager to own global customer webinars—from concept through live delivery and on-demand follow-up. You’ll translate BU priorities into engaging content plans and audience journeys, and prepare speakers with thorough run-of-show docs.

You will write promotion messaging, host sessions when needed, and troubleshoot live issues while coordinating with Campaign Managers and Marketing Ops.

Qualifications

• 4-6 years of experience in project management, digital marketing, digital event production, or marketing programs in a large global organization.
• At least four years coordinating webinars, digital events, or marketing campaigns.
• Ability to provide links to webinars you have been involved with.
• Strong frameworks and governance to manage multiple projects.
• Clear written and spoken communication with all stakeholders, including senior leadership.
• Comfort both behind the scenes and on camera for program representation.
• Experience building templates, SOPs, and playbooks for repeatable programs.

Responsibilities

• Act as the end-to-end Webinar Program Manager for global customer webinars, from campaign alignment through live delivery.
• Manage on-demand promotion and lead follow-up.
• Translate Business Unit priorities into content plans, audience journeys, and measurable program objectives.
• Prepare speakers and manage rehearsals, run-of-show documents, and production details so sessions go live smoothly.
• Write webinar messaging and promotion packages, including registration copy and reminders.
• Host sessions when needed, including speaker introductions and Q&A, and troubleshoot live issues.
• Coordinate campaign setup, lead capture, routing, and on-demand publishing with Campaign Managers and Marketing Operations.
• Report on registration, attendance, engagement, and lead quality; provide clear leadership recommendations.

Skills

Project management

Digital marketing

Digital event production

Marketing programs

Webinar coordination

Communication

On-camera hosting

Public speaking

Process documentation

Tools

Brandlive

ON24

Zoom Webinar

Webex

Microsoft 365

Adobe

TechSmith

DaVinci Resolve

Job description

Run the webinars customers actually stay for, from concept generation and promotion logistics, to some camera hosting.

• Act as the end-to-end Webinar Program Manager for global customer webinars, from campaign alignment through live delivery, on-demand promotion, and lead follow-up.
• Translate Business Unit priorities and subject expert input into content plans, audience journeys, and measurable program objectives.
• Prepare speakers and manage rehearsals, run-of-show documents, and production details so every session is ready before it goes live.
• Write webinar messaging and promotion packages, including registration copy, invitations, reminders, social posts, and post-event emails.
• Host sessions when the format calls for it, handling speaker introductions, transitions, and audience Q&A, and troubleshoot live issues as they come up.
• Coordinate campaign setup, lead capture, routing, and on-demand publishing with Campaign Managers, Digital Marketing, and Marketing Operations.
• Report on registration, attendance, engagement, and lead quality, then bring leadership clear recommendations and next steps.

• 4-6 years of experience in project management, digital marketing, digital event production, or marketing programs, owning timelines and status reporting in a large, global, matrixed organization.
• At least four years coordinating webinars, digital events, or marketing campaigns, and a clear sense of what it takes to get a live session over the line.
• Provide us with links to webinars you have been involved with.
• A knack for keeping multiple concurrent projects organized with proven frameworks and governance, even when priorities and timelines shift.
• Clear communication with everyone from individual subject experts to senior leadership, in writing, in meetings, and in front of an audience.
• Equal comfort leading from behind the scenes and representing the program on camera.
• A taste for building templates, SOPs, and playbooks that make recurring programs easier to repeat and scale.

• Webcast and virtual-event platforms such as Brandlive, ON24, Zoom Webinar, or Webex.
• Microsoft 365 for presentation development and program documentation.
• Video editing and content production software such as Adobe, TechSmith, or DaVinci (nice to have).
• Marketing platforms and digital asset management systems used for registration, email campaigns, and surveys.
• Analytics and reporting tools for tracking registration, attendance, engagement, and lead performance.
• AI tools for speeding up content development, workflows, and program decisions.