Global Webinar Programs Lead — End-to-End & Live Delivery

Liaison Creative; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Liaison Creative is seeking an experienced Webinar Program Manager to own global customer webinars—from concept through live delivery and on-demand follow-up. You’ll translate BU priorities into engaging content plans and audience journeys, and prepare speakers with thorough run-of-show docs.

You will write promotion messaging, host sessions when needed, and troubleshoot live issues while coordinating with Campaign Managers and Marketing Ops.

Qualifications

• 4-6 years of experience in project management, digital marketing, digital event production, or marketing programs in a large global organization.
• At least four years coordinating webinars, digital events, or marketing campaigns.
• Ability to provide links to webinars you have been involved with.
• Strong frameworks and governance to manage multiple projects.
• Clear written and spoken communication with all stakeholders, including senior leadership.
• Comfort both behind the scenes and on camera for program representation.
• Experience building templates, SOPs, and playbooks for repeatable programs.

Responsibilities

• Act as the end-to-end Webinar Program Manager for global customer webinars, from campaign alignment through live delivery.
• Manage on-demand promotion and lead follow-up.
• Translate Business Unit priorities into content plans, audience journeys, and measurable program objectives.
• Prepare speakers and manage rehearsals, run-of-show documents, and production details so sessions go live smoothly.
• Write webinar messaging and promotion packages, including registration copy and reminders.
• Host sessions when needed, including speaker introductions and Q&A, and troubleshoot live issues.
• Coordinate campaign setup, lead capture, routing, and on-demand publishing with Campaign Managers and Marketing Operations.
• Report on registration, attendance, engagement, and lead quality; provide clear leadership recommendations.

Skills

Project management

Digital marketing

Digital event production

Marketing programs

Webinar coordination

Communication

On-camera hosting

Public speaking

Process documentation

Tools

Brandlive

ON24

Zoom Webinar

Webex

Microsoft 365

Adobe

TechSmith

DaVinci Resolve

Job description

Liaison Creative is seeking an experienced Webinar Program Manager to own global customer webinars—from concept through live delivery and on-demand follow-up. You’ll translate BU priorities into engaging content plans and audience journeys, and prepare speakers with thorough run-of-show docs.

You will write promotion messaging, host sessions when needed, and troubleshoot live issues while coordinating with Campaign Managers and Marketing Ops.