Marketing Programs Manager

regask; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

RegASK seeks a Marketing Programs Manager to architect and drive our field marketing and demand-gen initiatives. You will own the events and webinars calendar, manage industry associations, and coordinate the flagship gated content program.

This is a builder role with ownership across the pipeline and vendor partnerships. You will work in a fast-growing, founder-led team, requiring strong negotiation, program-management discipline, and fluency in regulated industries.

Qualifications

• 5–8 years in B2B field, events, or programs marketing at a SaaS or information-services company.
• Domain fluency in regulated industries (life sciences, QA, or R&D audiences) and familiarity with relevant conferences.
• Proven negotiation record with event organizers and vendors.
• Multi-region execution across APAC, Europe, and/or North America.
• Hands-on with Salesforce and a marketing automation platform; strong project management discipline.
• Founder-adjacent operating style with high ownership and ship bias.

Responsibilities

• Own the programs calendar end to end: events, webinars, and content programs, and report pipeline in CRM.
• Negotiate sponsorships, speaking slots, booth placement, and delegate lists; strive for rate-card improvements.
• Run end-to-end event execution with design, demand-gen, on-site orchestration, and post-event lead routing.
• Own the webinar calendar: topic selection, speaker recruitment, production, and follow-up with sales.
• Manage industry association relationships and co-organized events or working groups.
• Program-manage flagship gated content and customer advocacy initiatives.
• Coordinate analyst relations cadence and briefing logistics.
• Provide program performance reporting across programs in CRM and marketing platforms.

Skills

B2B marketing

Event marketing

Negotiation

Cross-regional coordination

Salesforce

Marketing automation

Tools

Salesforce

HubSpot

Job description

Our Company

RegASK is the Agentic AI Regulatory Operating System for life sciences and consumer products companies. We believe the future of regulatory work is not just better intelligence; it is intelligent execution.

Powered by vertical AI and backed by a global network of 1,800+ regulatory subject matter experts, RegASK enables organizations to anticipate regulatory change, assess its impact, and orchestrate compliance activities across 160+ markets. Our platform connects regulatory intelligence, decision-making, and workflow execution into a single system designed for modern regulatory teams.

Today, organizations use RegASK across Regulatory Affairs, Quality & Safety, Labeling, Packaging, R&D, and Legal to navigate increasing regulatory complexity with greater speed, confidence, and control. By combining agentic AI, human expertise, and enterprise governance, we are helping global companies transform regulatory operations from a reactive function into a strategic business capability.

As a fast-growing global company, we are always looking for curious, ambitious people who enjoy solving meaningful problems at the intersection of AI, regulation, and enterprise transformation. If that sounds like you, we’d love to meet you.

Position Overview: Marketing Programs Manager

A large share of pipeline in our category is built in the field: at the industry conferences where regulatory leaders gather, in the webinars where they learn, and through the associations where they convene. We are building a founding marketing team, and this is its execution engine.

You will own the programs calendar end to end: which events we invest in, how we show up, and what pipeline each program produces. This is a builder role: there is no playbook to inherit. You will create the systems, vendor relationships, and reporting that the marketing function scales on.

Responsibilities

Events & Conference Program (primary)

• Build and own the annual industry event strategy across our verticals, evaluating conferences against pipeline potential, audience fit, and cost, and recommending the invest/skip/downgrade call for each.
• Negotiate directly with organizers on sponsorship packages, speaking slots, booth placement, and delegate lists; you should expect to materially improve on rate-card pricing.
• Run end-to-end event execution: booth and collateral logistics with our in-house design team, speaker preparation, pre-event outbound coordination with the demand generation function, on-site orchestration, and post-event lead routing within agreed SLAs.
• Track cost-per-opportunity and pipeline sourced per event, and kill programs that do not perform.

Webinar Program

• Own the webinar calendar: topic selection with subject-matter experts, speaker recruitment (internal and guest), production, promotion coordination, and follow-up handoff to sales.
• Manage the platform, run-of-show, and rehearsal discipline so that live sessions are consistently professional.
• Report attendance-to-meeting conversion and iterate on format, timing, and topics accordingly.

Industry Association Relationships

• Serve as RegASK's operational liaison to the industry associations relevant to our buyers, managing memberships, participation commitments, and co-organised events or working groups.
• Identify co-marketing and speaking opportunities within associations and program-manage them to completion.

Flagship Gated Content Program

• Program-manage our annual industry report end to end: timeline, contributor coordination, survey or data collection logistics, design and production scheduling, gated landing page and promotion plan, and post-launch performance tracking. Editorial and narrative quality are owned by the content function; you own delivery.

Customer Advocacy Engine

• Build the machine that turns happy customers into evidence: work with customer success to identify referenceable accounts, secure approvals, schedule interviews, and maintain a pipeline of testimonials and use cases for the content team to produce and sales to deploy.

Analyst Relations Coordination

• Manage the operating cadence of our industry analyst relationships: inquiry scheduling, briefing preparation, submission logistics, and follow-through. Executive relationships with analysts remain with the leadership team; you make the cadence run.

Program Performance Reporting

• Own program-level reporting, pipeline sourced and influenced by event, webinar, and content program, in our CRM and marketing automation platforms, feeding a single funnel view maintained with the demand generation and business operations functions.

Requirements

• 5–8 years in B2B field, events, or programs marketing at a SaaS or information-services company, with at least one stretch where you built the program from scratch rather than inheriting a mature one.
• Domain fluency in regulated industries. You have marketed to regulatory, quality, compliance, or R&D audiences in life sciences, food, cosmetics, or chemicals, and you already know which conferences matter in at least one of our verticals. This is a hard screen.
• Proven negotiation record with event organizers and vendors, with examples of concessions won.
• Multi-region execution. You have run programs across APAC, Europe, and/or North America and are comfortable operating async across time zones.
• Systems discipline. Hands-on with Salesforce and a marketing automation platform (HubSpot or equivalent), webinar platforms, and project management tooling; you build trackers others can actually use.
• Founder-adjacent operating style. You are comfortable in a small, founder-led team where you are the entire programs function: high ownership, low ego, bias to ship.