Senior Digital Marketing Executive

AQL Software Solutions; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

AQL Software Solutions is seeking a Marketing Content Specialist to develop and manage engaging content for our website, blogs, social channels, and video assets. You will plan and execute multi-channel campaigns, webinars, and newsletters, coordinating with creative teams and managing WordPress content.

You will optimize SEO, drive LinkedIn marketing campaigns, and oversee video production and digital ads.

Qualifications

• Experience creating marketing content for websites, blogs, and social channels.
• Proven ability to plan multi-channel campaigns and webinars.
• Hands-on with WordPress site upkeep and SEO basics.
• Familiarity with Google Ads and LinkedIn marketing.
• Ability to generate marketing reports and analytics.

Responsibilities

• Develop website and social content with creative teams.
• Plan and execute webinars and email campaigns.
• Manage webinars from planning to reporting using GoTo Webinar.
• Maintain and update WordPress pages and landing content.
• Oversee on-page SEO and keyword optimization.
• Create social posts across platforms with LinkedIn focus.
• Produce weekly marketing reports on key metrics.
• Coordinate video creation from concept to publish.
• Create and optimize Google Ads campaigns.
• Prepare marketing collateral for conferences and events.
• Support pre-sales with marketing materials and proposals.
• Analyze campaign performance and suggest improvements.

Skills

Content development

Multi-channel campaigns

Webinar management

WordPress

SEO basics

LinkedIn marketing

Video asset production

Google Ads

Marketing analytics

Sales enablement

Tools

GoTo Webinar

WordPress

Google Ads

LinkedIn platform

Job description

Role & responsibilities

• Work with the content and creative teams to develop marketing content for the website, blogs, social media, and video assets, including content promoted through YouTube.
• Plan and execute multi-channel marketing campaigns for monthly webinars, newsletters, and other marketing initiatives using email marketing and digital promotion tools.
• Manage end-to-end webinar activities, including planning, setup, promotion, attendee management, execution, follow-up, and reporting, with hands‑on experience using GoTo Webinar.
• Manage and maintain the company website using WordPress, including creating and updating web pages, landing pages, blog posts, images, links, and other website content.
• Manage the daily operations of SEO activities, including on-page SEO, keyword optimization, website content optimization, and performance monitoring.
• Plan, create, schedule, and manage social media posts across relevant platforms, with a strong focus on LinkedIn marketing.
• Generate and maintain weekly marketing reports covering website traffic, social media engagement, SEO performance, webinar performance, email campaigns, paid campaigns, leads, and other key marketing metrics.
• Manage video creation activities from concept development and scripting through production, editing coordination, publishing, and promotion.
• Create, manage, monitor, and optimize organic and paid digital marketing campaigns, including Google Ads.
• Coordinate with and manage the content and creative teams in developing brochures, flyers, banners, presentations, and other marketing collateral for conferences and events.
• Create professional pre-sales presentations and marketing collateral for prospective clients.
• Provide pre-sales support by assisting in the development of solutions, presentations, proposals, and other sales enablement materials for prospects and leads.
• Track campaign performance and use marketing analytics to recommend improvements and optimize future marketing initiatives.