Web3 Brand Marketing Lead

MUST Company; United States; Hybrid; USD 75,000 - 120,000; Full time

Job summary

MUST Company is seeking a Web3 Brand Marketing Lead to transform complex Web3 tech into a clear brand narrative. You’ll scale that narrative across content, social, community, product launches, events, and partnerships from a remote, international role.

You will define brand positioning, core messaging, and a content operating system, tying brand growth to product and business outcomes with strong, data-driven decision making.

Qualifications

• 2+ years of experience in brand marketing or related field.
• Experience owning a brand or campaign end-to-end.
• Ability to translate complex tech into clear messaging across channels.
• Portfolio demonstrating campaigns and measurable outcomes.

Responsibilities

• Establish brand positioning, core messaging, and content operating system.
• Define priority channels and content cadence for campaigns.
• Own the brand growth system connecting product, content, community, partnerships, and business outcomes.

Skills

Brand Marketing

Content Marketing

Social Media

Product Marketing

Brand Positioning

Messaging

Copywriting

Blockchain

Data Analysis

Community Engagement

Event Planning

Job description

MUST Company · United States, United Kingdom, Germany, France, Netherlands, Switzerland, Portugal, Spain, Estonia, Ireland · REMOTE

We are hiring a Web3 Brand Marketing Lead who can turn the value of Web3 products and technology into a clear brand narrative, then scale that narrative across content, social media, community, product launches, events, and partner marketing. This is not a social media posting or content coordination role. You will define who the company and product are for, how we should be positioned in the market, and how customers should understand and trust us. You will then turn that strategy into copy and content, execute it across channels and campaigns, and connect brand growth to meaningful product and business outcomes.

The Web3 market moves quickly, and community response can immediately affect brand trust. This role therefore requires more than the ability to simplify complex technology. You must also exercise strong judgment around exaggerated claims, token- or return-related messaging, security issues, and regulatory risk.

In the near term, you will establish our brand positioning, core messaging, content operating system, and priority channels. Over time, you will own the brand growth system that connects product, content, community, partnerships, and business conversion.

Requirements

Required Qualifications

• 2+ years of relevant experience in brand marketing, content marketing, social media marketing, product marketing, or a comparable field
• Experience owning a brand or campaign from goal setting and planning through production, distribution, measurement, and iteration
• Ability to define brand positioning, a core narrative, messaging, and voice, then apply them consistently across multiple channels
• Ability to plan and directly write content for websites, blogs, newsletters, social media, video, or events
• Ability to translate complex technology and product value into clear and compelling copy and stories
• Working knowledge of blockchain, wallets, tokens, exchanges, decentralized finance, and the on-chain ecosystem
• Understanding of Web3 channel culture and user behavior across platforms such as X, Telegram, and Discord
• Ability to use data and customer or community feedback to evaluate campaign performance and improve the next execution
• Experience aligning stakeholders across Product, Business Development, Growth, Community, Design, Engineering, Communications, Legal, and Compliance
• Ability to prioritize and execute multiple workstreams independently in a fast-changing environment
• Ability to research English-language sources and communicate with global partners and stakeholders
• A portfolio demonstrating content, campaigns, your individual contribution, and measurable outcomes is required

Preferred Qualifications

• Brand or content experience in Web3, crypto, fintech, financial services, developer tools, or a technology startup
• Experience launching a Web3 product or feature, token or protocol announcement, or ecosystem campaign
• Experience growing X, Telegram, Discord, LinkedIn, or YouTube channels from an early stage
• Experience developing messaging for at least two distinct audiences, such as developers, institutional or enterprise customers, and end users
• Experience running community, ambassador, creator, or key opinion leader programs
• Experience planning events, partnerships, co-marketing programs, or joint content
• Experience in short-form video, motion, design, podcasts, webinars, events, or multimedia storytelling
• Experience building brand guidelines, a content operating system, an asset library, or an approval process
• Experience with web and social analytics tools, on-chain data, or experiment design
• Experience managing agencies, freelancers, production teams, or external partners
• Experience using generative AI to improve research, copywriting, image and video production, localization, or analysis
• Experience expanding a brand from Korea into APAC or global markets

Skills: brand marketing, content marketing, social media marketing, product marketing, brand positioning, messaging, copywriting, blockchain, decentralized finance, data analysis, community engagement, event planning