Web Personalization & Optimization: Strategic Lead

Refinitiv; Eagan (MN); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Benefits package

Job summary

Thomson Reuters in Minnesota seeks a Senior Manager, Website Optimization & Personalization to own strategy, capability building, and execution of personalization across digital properties. You will lead a high-impact program, translating business goals into scalable personalization capabilities and ROI-focused outcomes.

You will partner with Digital Product, Data, and Analytics teams to design data-driven roadmaps, implement Adobe Target/Experience Platform, and drive cross-functional alignment

Qualifications

• 8–10+ years in digital marketing, web personalization, or related roles.
• Proven track record building personalization capabilities at scale in large orgs.
• Hands-on with Adobe personalization stack and experimentation.

Responsibilities

• Own the personalization strategy and translate goals into a roadmap.
• Lead end-to-end personalization programs from pilot to scale.
• Collaborate with product, data, and analytics to enable measurement and ROI.

Skills

Digital marketing

Web personalization

Optimization

Team leadership

Adobe Target

Adobe Analytics

Adobe Audience Manager

Adobe Experience Manager

Tools

Adobe Target

Adobe Audience Manager

Adobe Analytics

Adobe Experience Manager

Job description

Thomson Reuters in Minnesota seeks a Senior Manager, Website Optimization & Personalization to own strategy, capability building, and execution of personalization across digital properties. You will lead a high-impact program, translating business goals into scalable personalization capabilities and ROI-focused outcomes.

You will partner with Digital Product, Data, and Analytics teams to design data-driven roadmaps, implement Adobe Target/Experience Platform, and drive cross-functional alignment