Adobe Platform Specialist

Talent on Staffing; Eden Prairie (MN); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Talent on Staffing seeks an Adobe Personalization & Experience Platform Specialist with 10+ years of hands-on Adobe Experience Cloud expertise. The role focuses on personalization strategy and Adobe architecture across Target, AEP, CJA, and Launch/Data Collection.

You will drive end-to-end personalization initiatives, collaborate with cross-functional teams, and ensure data-driven activation across the Adobe stack in MN as required by the client.

Qualifications

• 10+ years hands-on experience with Adobe Experience Cloud.
• Deep expertise in Adobe Target & Personalization, AEP, CJA, Launch/Data Collection and Web SDK.
• Experience leading personalization initiatives from concept through measurement across large-scale deployments.

Responsibilities

• Lead personalization and experimentation initiatives using Adobe Target (A/B testing, rule-based personalization, Auto-Target, recommendations).
• Architect and implement solutions using AEP, Real-Time Customer Profile, audiences, and identity services.
• Design and support Adobe Web SDK and Launch/Data Collection implementations for accurate data collection and activation.
• Leverage CJA insights to identify journey friction and personalization opportunities.
• Collaborate with business, product, marketing, and analytics to translate insights into scalable Adobe solutions.

Skills

Adobe Experience Cloud

Adobe Target & Personalization

AEP

CJA

Launch/Data Collection

Web SDK

Audience management

Data activation

Cross-functional collaboration

Tools

Adobe Launch

Job description

Job Title: Adobe Personalization & Experience Platform Specialist

Experience: 10+ years

Work Location: MN – Onsite/Hybrid as required by the client

Role Summary

Optum is looking for a highly skilled Adobe Experience Cloud professional with deep expertise in Adobe Target, Personalization, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Launch/Data Collection, and Adobe Web SDK.

This role is a unique blend of Personalization Strategist and Adobe Technical Architect, responsible for identifying customer experience opportunities, developing innovative personalization strategies, and implementing end-to-end solutions across the Adobe Experience Cloud ecosystem.

Key Responsibilities

• Lead personalization and experimentation initiatives using Adobe Target, including A/B testing, rule-based personalization / Experience Targeting, AI-driven personalization / Auto-Target, and recommendation strategies.
• Develop, launch, and optimize innovative personalization use cases that drive customer engagement, conversion, and business outcomes.
• Architect and implement solutions using Adobe Experience Platform (AEP), Real-Time Customer Profile, audiences, and identity services.
• Design and support Adobe Web SDK and Adobe Launch/Data Collection implementations to enable effective data collection and activation.
• Leverage Customer Journey Analytics (CJA) insights to identify customer journey friction points and personalization opportunities.
• Partner with business, marketing, product, and analytics teams to translate customer insights into actionable customer experiences.
• Troubleshoot complex Adobe Experience Cloud implementation, integration, and data-related issues.
• Design and implement personalization solutions from concept through deployment, optimization, and measurement.
• Collaborate with technical and business stakeholders to define personalization strategies and translate business requirements into scalable Adobe solutions.

Required Qualifications

• 5+ years of hands-on experience with Adobe Experience Cloud.
• Deep expertise in Adobe Target & Personalization.
• Deep expertise in Adobe Experience Platform (AEP).
• Deep expertise in Customer Journey Analytics (CJA).
• Deep expertise in Adobe Launch / Data Collection.
• Deep expertise in Adobe Web SDK.
• Strong understanding of Customer Journey Analytics, experimentation and A/B testing, audience management, profile-based personalization, Real-Time Customer Profile, identity services, and customer data activation.
• Experience designing and launching new personalization initiatives from concept through implementation and measurement.
• Strong analytical, problem-solving, troubleshooting, and innovation skills.
• Experience working with cross-functional teams including business, marketing, product, analytics, and technology teams.

Preferred Skills

• Experience with enterprise-scale Adobe Experience Cloud implementations.
• Experience developing advanced personalization and experimentation strategies.
• Strong understanding of customer data flows and digital experience architecture.
• Ability to translate business objectives into technical Adobe solutions.
• Excellent stakeholder communication and collaboration skills.